• Elevating the Fast Casual Restaurant Experience with Troy Hooper of Pepper Lunch

  • Mar 6 2024
  • Length: 45 mins
  • Podcast

Elevating the Fast Casual Restaurant Experience with Troy Hooper of Pepper Lunch

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  • Summary

  • In this episode of the Hospitality Leadership Podcast, I had the pleasure of chatting once again with Troy Hooper, who is now the U.S. CEO of Pepper Lunch.

    Troy shared insights from his extensive 31-year journey in the hospitality industry, starting as a busser to becoming a chef and eventually taking on significant leadership roles.

    We delved into the innovative Pepper Lunch concept, a Japanese experiential fast-casual restaurant known for its DIY teppanyaki, and we uncover what sets the brand apart, including the importance of authenticity, customer experience, and strategic, patient expansion over rapid growth.

    02:10 Troy Hooper's Journey in the Hospitality Industry
    04:13 The Birth and Growth of Pepper Lunch
    06:04 The Unique Value Proposition of Pepper Lunch
    11:36 The Strategy for Growth and Expansion
    17:25 Maintaining Brand Identity and Culture
    21:20 Challenges and Learnings in Leading Pepper Lunch
    24:12 Embracing the Brand's Legacy
    25:13 The Art of Selling and Passion
    26:13 Authenticity and Franchise Partnerships
    29:19 The Ideal Franchisee for Pepper Lunch
    32:14 The Unique Appeal of Pepper Lunch
    38:26 The Future Vision for Pepper Lunch
    40:51 Book Recommendations for Success
    43:47 Closing Remarks and Contact Information
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