• Effective Marketing Plans for Small Business Owners

  • Jun 13 2024
  • Length: 43 mins
  • Podcast

Effective Marketing Plans for Small Business Owners

Listen for free

View show details

  • Summary

  • In this one, I'm delighted to be joined by Helen Cox, a Chartered Marketer, and Founder of Helen Cox Marketing, a marketing consultancy specialising in advising professional service firms on their marketing and business development.

    In our wide ranging conversation, Helen and I cover all that you need to know about the benefits of effective marketing plans for small business owners.

    🌟 Some of my favourite parts were:
    ✅ Understanding Helen’s marketing planning framework – specifically the six key elements of her planning wheel;
    ✅ How to marry a Client’s financial and business objectives and ensure that there is an alignment between the two;
    ✅ How we get very focused on the minute detail but don’t strategically think about why we're doing what we’re doing;
    ✅ Why it’s vital to ensure that marketing plans are an agile piece of work, iterations throughout the year, rather than an unchanging document;
    ✅ How to do client competitor analysis to understand how they position themselves, what services they're promoting, how they talk to their clients.

    Business Book Bonus Section:

    The Digital Marketing Podcast: https://podcasts.apple.com/gb/podcast/the-digital-marketing-podcast/id373596600
    Show More Show Less
Show More Show Less

What listeners say about Effective Marketing Plans for Small Business Owners

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.