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In this episode of Way-Word Writers, hosts Heather Cashman, Stephanie Bearce, and Nicki Jacobsmeyer chat with Kathleen Sweeney, COO of Book Brush, about the essential tools and strategies for authors to boost their book marketing efforts. Kathleen provides insights into how authors can use Book Brush’s platform to create visually appealing and effective marketing graphics, the importance of branding, and engaging with readers on social media. They also cover useful tips for using hashtags, managing social media presence, and integrating personal and professional lives online. Key recommendations include trying out trope graphics, staying consistent with branding elements such as fonts and colors, and the benefits of utilizing resources like Book Brush for DIY and full-service marketing needs.

00:00 Introduction to Way-word Writers
00:31 Meet Kathleen Sweeney from BookBrush
01:44 What is BookBrush?
03:15 Free and Paid Plans on BookBrush
05:21 Amazon A+ Content for Authors
08:38 Social Media Strategies for Authors
10:09 The Power of Hashtags
16:04 Using QR Codes Effectively
22:20 Branding Yourself as an Author
26:02 Exploring Fonts for Different Genres
26:34 Balancing Book Promotion and Content
28:23 Engaging with Your Audience
31:19 Effective Use of Social Media Platforms
43:24 Managing Multiple Author Brands
46:06 Current Trends and Common Mistakes
48:04 Building a Strong Social Media Presence
49:52 Conclusion and Final Thoughts

Genre Font Pairings For Graphics and Book Covers

​Typography Tips for Graphics and Book Covers