• EP4: The importance of Customer Segmentation

  • Nov 7 2022
  • Length: 17 mins
  • Podcast

EP4: The importance of Customer Segmentation

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  • Summary

  • The M-Files CS podcast team are continuing to look at challenges and topics relating to Customer Success.

    When implementing a Customer Success Strategy, one of the first things you should think about is Customer Segmentation.  This episode takes a look at what Customer Segmentation is, why segmentation is so important and how to perform segmentation that meets your companies and customers' needs.

    Topics: 

    • What is customer segmentation? (5:16)
    • How do SaaS organizations typically segment customers? (6:36)
    • How could partners decide which customers go in each segment? (10:33)
    • How has segmentation helped M-Files? (13:21)
    • Advice on implementing segmentation. (14:50)

    Hosts:
    Shobha Mahtey (Channel CS Program Manager, M-Files): https://www.linkedin.com/in/shobhamahtey/
    Patrick Dixon (Customer Success Engineer, M-Files): https://www.linkedin.com/in/dixonp/

    Guests:
    Tomi Saarinen (Director of EMEA Customer Success Management, M-Files): https://www.linkedin.com/in/tomi-saarinen-583a683/
    Sean Holmes (CSE Team Lead, M-Files): https://www.linkedin.com/in/sean-holmes-7722a41/

    Website: https://www.m-files.com
    Podcast feedback: Email shobha.mahtey@m-files.com 
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