• EP29 | Progressing from Functional Fiefdoms to Centralized GTM Ops

  • Apr 9 2024
  • Length: 41 mins
  • Podcast

EP29 | Progressing from Functional Fiefdoms to Centralized GTM Ops

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  • Summary

  • Looking to make the progression from siloed operations to true centralized GTM operations and intelligence? Join us for our discussion with Scott McKenzie, an operating partner at Bain Capital as we discuss topic like functional data fiefdoms, CEO operating systems, and why the best RevOps leaders should be a "pain in the butt."

    Video Podcast: www.revsearch.io/29

    -- Chapters --
    00:00 - Introduction
    00:50 - Meet Scott
    04:33 - Siloed Functional Data vs. Full Company Business Intelligence
    07:39 - Functional Data Fiefdoms
    12:04 - Assessing Analytical Resources
    17:32 - CEO Operating System
    23:17 - Inspecting the Business
    24:52 - RevOps Should be a "Pain in the Butt"
    31:27 - Why RevOps is Critical to Private Equity Success
    34:04 - Evolution of the RevOps Org Structure
    38:22 - Future of GTM Strategy

    RevSearch - https://revsearch.io/
    LinkedIn - https://www.linkedin.com/company/revsearch-revops-recruiting/
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