I am joined by my fabulous former client, Anna Perkins, who (and she won’t mind me telling you) has started a new career journey in her early 50s.

Anna has been a marketeer for 25+ years, and while there’s a lot about this role she still really enjoys, she knew that if it’s all she continued to do until the end of her working days, it would kill her soul (her words, not mine!)

After some deep, introspective work to dig out her innate strengths, skills and passions, and identify what would deliver a true sense of meaning and purpose for her, Anna is now immersed in the world of mental health, and is training to become a counsellor.

In this episode, I chat to Anna about how she came to choose this new career path; the steps she’s taking towards it; how she’s found being back in the classroom and what she has learnt about herself through that process, and importantly for a lot of people, how age is actually on her side.

Come join us.

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

After a short spell as a secondary school teacher, Anna Perkins has spent 25 years in Marketing. She’s worked for some of the world’s biggest brands as well as small start-ups leading teams with a passion for brand development, messaging and clear communications.

Anna has always had an interest in knowing what makes people tick and, in more recent years she has got involved in mental health, both through formal training as well as being the champion and MH team leader in her current role. This started the journey she is now on, which includes working as a mediator, volunteering with Cruse Bereavement and Papyrus, and training to be a counsellor.

This has brought together her passions for psychology, helping people and supporting them in their toughest times.

𝗔𝗟𝗜𝗦𝗢𝗡 𝗢’𝗟𝗘𝗔𝗥𝗬 𝗕𝗜𝗢:

Alison is a highly experienced, certified life and career coach and is an active ideal life advocate.

She’s the founder and designer of the Work Wonderland™ process, her proprietary model that helps people make career and life choices that truly align with their values, strengths, passions, skills and life goals.

Alison hails from a high-paced, London-based corporate background, working for more than 20 years in the field of PR and Communications, until she made her own radical transition to her ideal life, living and working from a remote mountainside in Wales.

Today she focusses her life coaching on supporting professionally successful people in making career changes that facilitate transformational life change.

When Alison is not working, you can find her outdoors - walking beaches at the crack of dawn; experimenting with the universe and consciousness; trying her hand at paragliding; and delighting in the magic of the superhero’s quest. She is also Marvel movie obsessed.

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All episodes are video recorded and can be watched in the website show notes, or on YouTube.