Tracy Lamourie Founder LAMOURIE MEDIA an Award Winning Publicist has been featured in Rolling Stone, NBC, CBC, HuffPost and here with us today to talk about how Self confidence can lead to success. Ari Gronich0:03Welcome back to another episode of create a new tomorrow I am your host Ari Gronich. And today I have with me Tracy Lamourie. Tracy is a PR expert who I'm going to not even read her like her normal intro, I'm gonna let her tell you about it. But this woman made her career by taking about 20 years or so of her life, and setting free an innocent man who was on death row. So hey, you know, I'm gonna let her tell you a little bit about that story. And then we'll get into an awesome conversation that hopefully will help you create a new tomorrow for yourself, activate your vision for a better world, do something big in your life, like Tracy has. So Tracy, let's uh, let's get into it. Tell us a little bit about you.TLTracy Lamourie0:47Hi, there. So yeah, I'm based in Canada, I'm Canadian girl working usually internationally around the world, when it's not the middle of COVID. We're on the other side of that level. So our borders are a little slow and opening up. So I've been here, no basement doing my magic. So I'm an international award winning publicist, working across borders and across industries. And for people who don't really know what that is, is basically getting people in the news getting people elevating their profile, whether they're entrepreneurs, executives, musicians, creatives, authors, all that. But this just happened for me because of a natural kind of, I should never say natural. But what I started doing it for 20 years, I ended up here. And so all the VIP parties and all the travel and all the super cool, amazing things that go with being a publicist, were in my original plan, I was originally an activist in my 20s with my husband, Dave, Markinson, married 26 years now we've done all this together, starting with a little radio show in Toronto a long, long time ago to college radio. And then when that was no more was the early days of the internet, we still wanted to have a voice, you know, to change the world, to, you know, make things more equal, like you know, all those things that you're passionate about in your 20s. But I'm still passionate about today. And we found out just in a little curved corner of the early into the early interwebs. About a man named Jimmy Dennis would aid for this little add on line. And he's with being a I'm on death row. I'm not looking for a pen pal, I'm not looking for a girlfriend. Because a lot of those preserving unpolished Western, I'm innocent, and I need help. So my husband and I, we wouldn't be like I want it to be. And if people asked us what made you actually write, we actually wrote a letter we wrote to him and said to tell us more. And I think partly because obviously we were activists, but also we had that radio show not long before, we were still in that information gathering. And so we put pen to paper and we said tell us about it. And we wrote a letter into death row. And he wrote back with a 28 when we were 28 years old, and he was 27. Even back with a 28 page letter on both sides. And all the legal documents that was in the cell breaking down the hope is that there was no brochures or pamphlets or websites or anything. And we got this and what do we do? People said Don't you know, how did you? Why did you do what you did? But again, why don't we write that letter? We wrote the letter. And then once we did, here's a person who wrote back, you know, 28 pages, who's clearly desperate and needs help. So what do you do with that? You just say it was a fun read, you know? So obviously we like, Oh, well, gee, what are we like? We have to do something about it. We had no money we had no, I wasn't a publicist, we certainly weren't lawyers. But we thought, Well, if we're this upset, reading just this much, you know, maybe we can put it on these interwebs and somebody who has the ability, somebody who has money, maybe somebody will buy a lawyer as we originally thought. So we started doing that. And ultimately, we ended up being disturbed by the death penalty in general in America through looking at that case. So there we were 28 years old. This is how I learned to write a press release. I literally went to the AltaVista precursor to Google and learn you know, for immediate release out of right that it was really hard to get attention for a case that was you know, someone was still convicted in America and in those days it was before making a murderer or was before all the wrongful conviction, serial and all those podcasts before all that so we had the internet we had the you know, email and everything but it wasn't easy. So the way that we decided to address that because it's like we were little mini publicist before we even knew PR was well if we talked about the death penalty in general as opposed to just this case and use this case as an...
