In episode 43 of the Success Series, join us as we sit down with Shlomi Levi, co-founder of Matto Espresso and a longtime entrepreneur with deep roots in New York’s restaurant scene. Shlomi isn’t just a seasoned business founder; he was my very first boss at 14, back when I was flipping falafels at his Mediterranean restaurant in NYC. Since those early days, Shlomi has built an impressive legacy, founding several restaurants and bringing his vision for coffee culture to life through Matto Espresso. Matto, a popular Italian-inspired espresso bar chain, has rapidly expanded to 40 stores across New York City, with additional locations in New Jersey.

Known for quality and affordability, Matto serves a range of espresso-based drinks sourced from a region north of Milan, alongside freshly baked pastries, breakfast sandwiches, and snacks made nightly in West Harlem. In an age where premium prices dominate, Matto stands out by offering items for as low as $2.50 and forgoing extra charges on alternative milks, keeping great coffee accessible to all. Their app allows for order-ahead convenience, with a rewards program for regular customers. In this episode, Shlomi shares insights on his entrepreneurial journey, the principles behind Matto’s success, and how spirituality has grounded him throughout his career.

Tune in for a conversation that goes beyond business and delves into values, growth, and making an impact through food and coffee.

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