What is Google's latest shake-up? The Page Experience Report's exit from Search Console. This week, we are joined by the insightful Lidia Infante from SurveyMonkey, as we explore the headlines in the SEO and Marketing world.

The DOJ has some audacious demands for Google to sell Chrome, and ads have finally hit the AI Overview pages: We even unpack the drama-filled lawsuit between WP Engine and Automattic, questioning the ethical boundaries of open-source communities. This is the stuff that only Andy Cohen can unravel at this point.

Ever wondered about the environmental costs of AI? Lidia hits us with some eye-opening facts while we dissect Google's claim of reducing power consumption by 90%. Don’t miss our banter over volatile localization signals and ranking shifts during Google’s November Core Update!

News from the EDGE:

[00:04:28] Google Search Console Drops Page Experience Report

[00:09:59] Ads Now Being Seen on Google AI Overviews

[00:18:25] EDGE of the Web Title Sponsor: Site Strategics

[00:19:46] WP Engine Intensifies Legal Dispute With Automattic

[00:28:54] DOJ is Pushing for a Sell-Off of Google’s Chrome Browser

[00:37:11] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:38:28] Google Also Cautions On Using Google People Also Ask For Content Ideas

[00:39:54] Google November 2024 Core Update Movement - Slow But For Some Massive

Bonus Coverage:

[00:42:19] Freaky AI News: Human, Please die.

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We’re in the second segment of our interview with the AI engineering powerhouse Britney Muller. We discuss the fascinating interplay of creativity and technical prowess in AI prompt engineering

Brittany sheds light on the SEO industry's common missteps, emphasizing that AI language models aren't search engines and thrive on randomness. She’s even crafting a user-friendly guide to demystify these tech marvels, urging us to experiment and learn from mistakes.

Brittany warns against using AI for data-driven research due to its inconsistent results, directing us to the right models for the right tasks.

Ready to bridge the gap between AI and digital marketing? This show is certainly a great dip in the AI pool!

[00:06:17] Safe Tech Fosters Creativity Without Fear Of Mistakes

[00:12:11] Operators Must Understand Platforms, Improve Prompts, Evolve Creatively

[00:13:37] EDGE of the Web Title Sponsor: Site Strategics

[00:15:53] ChatGPT: Task-Based, Efficient, Reliant On Input Quality

[00:20:23] Mindfulness, Learning Foundations Over Shortcuts With Systems

[00:24:51] Automation Creates Opportunities, ChatGPT Assists Coding Understanding

[00:28:55] EDGE of The Web Sponsor: Wix Studio

[00:31:55] Smaller, Focused Models Outperform Generalized Models

[00:38:22] Improve Content with Quotes, Opinions, Better Prompts

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Literally, if you have to check your legalese, check the site you have on the package, Mattel!

Top news of the week in digital marketing and AI. Matt Mullenweg gets trolled by a mock website based on his own website, trying to show departures from WPEngine. There’s a core algorithm update happening right now - watch your stats! What is the potential scenario of a Google break up, as it applies to the Google Ad section of their business?

AI news and a really cool AI tool on this episode (can you visualize it?), along with a slew of posts from Barry Schwartz from Search Engine Roundtable.

Also, make sure you check out the last Interview Series episode with the top brass from Third Door Media, which talks about the recent acquisition of Search Engine Land by Semrush. Great interview with some great insights from these gentlemen!

News from the EDGE:

[00:02:01] Automattic Confronts Irony with New Protest Site: WPEngineTracker.com

[00:06:10] Google Launches November 2024 Core Algorithm Update

[00:08:35] EDGE of the Web Title Sponsor: Site Strategics

[00:09:52] How a Google Breakup Could Impact the PPC Industry

Captain Obvious

[00:15:52] Proofread Your Packaging, Mattel!

AI News:

[00:19:31] Latest Google AIO Updates May Impact SEO

AI Tools:

[00:22:22] Get Visuals From Your Text: napkin.ai

[00:23:39] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:25:26] Google Ads Allows US Elections Ads Again Starting Nov 11

[00:26:39] HARO / Connectively Platform Closing Down December 9

[00:28:26] Google AI Overviews Testing Anchor Text-Based Hyperlinks

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