• E476: Interview with Elena Bersadschi from Breathe

  • Nov 21 2024
  • Length: 43 mins
  • Podcast

E476: Interview with Elena Bersadschi from Breathe

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  • Summary

  • In this episode, Elena Bersadschi, Chief Marketing Officer at Breathe, shares insights from her marketing journey and current role.


    Elena discusses Breathe's HR software for small businesses and their approach to reaching customers. She explains how they use various marketing channels and tailor content to different audience segments.


    Key topics covered include:


    • Strategies for demand generation and lead acquisition
    • Leveraging AI in marketing while maintaining human oversight
    • The importance of revenue as the ultimate marketing metric
    • Building brand awareness across an organization
    • Leadership principles for developing high-performing marketing teams


    Elena also offers advice for aspiring marketers starting their careers. Her practical insights provide valuable lessons for marketers at all levels looking to enhance their skills and drive business growth.
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