• E473: Interview with Kirsten Doddy from Anthesis Group

  • Nov 15 2024
  • Length: 20 mins
  • Podcast

E473: Interview with Kirsten Doddy from Anthesis Group

Listen for free

View show details

  • Summary

  • In this episode, we speak with Kirsten Doddy, Chief Marketing Officer of Anthesis Group, a global sustainability consulting firm.


    Kirsten shares her journey from public relations to marketing leadership, highlighting the importance of aligning career choices with personal values.


    She discusses Anthesis Group's role in helping large corporations achieve their sustainability goals and navigate complex regulations.


    Kirsten offers insights into effective marketing strategies, including event participation, content creation, and digital tools.


    She emphasizes the significance of strong branding and explains how Anthesis approaches product development and go-to-market strategies.


    Throughout the interview, Kirsten provides valuable advice for marketers, stressing the importance of understanding end-user needs and continuous testing in product development.
    Show More Show Less
Show More Show Less

What listeners say about E473: Interview with Kirsten Doddy from Anthesis Group

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.