• E25 Product Design Ethnography with Dr. Amy Goldmacher

  • Jun 24 2020
  • Length: 40 mins
  • Podcast

E25 Product Design Ethnography with Dr. Amy Goldmacher

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  • Summary

  • Business anthropologist Dr. Amy Goldmacher discusses how her ethnographic work empowers product and software designers to better understand their users and customers. Using anthropological research methods, she helps design new and improved products, software, and experiences that better meet people’s needs.
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