• E06 The Digital Monkeys Elements of a Good Campaign Podcast

  • Nov 11 2022
  • Length: 20 mins
  • Podcast

E06 The Digital Monkeys Elements of a Good Campaign Podcast

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  • Summary

  • Jacque, the social media manager, and Anita, the content creator indulge in a discussion about what it takes to create a good campaign. They dive into the characteristics you ought to implement to come up with a campaign that’s both impactful and memorable. They also discuss two examples of such campaigns. Take a listen.

    Discussion Points

    0:00 Introduction

    0:39 Use of Influencers

    3:02 Tapping into customer behavioral data

    4:47 Nano-influencers

    6:20 Originality

    10:01 Influence (persuasion)

    12:43 Be memorable

    15:00 Examples of good campaigns

    19:12 Wrapping up

    Useful Links

    The Closer (Heineken): https://www.youtube.com/watch?v=KdyoOuX_2c4&ab_channel=Heineken

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    Shareable link to the episode: https://youtu.be/Am7VRHiwnIo
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