Thalassa Van Beek fell in love with motorcycling as a teenager working as a hostess and model in her native Netherlands. She was handing out brochures at a trade show when a blue Yamaha YZF-R6 caught her eye. “Right then and there,” she recounts to “Driven to Ride” host Mark Long, “I decided to get my license because I needed to ride that bike.”

Van Beek earned her license at age 19, and she has been riding pretty much ever since. She bought a Honda VTR250, which was followed by a CBR600F and then her dream R6. Today, living in motorcycle-crazy Spain, she owns a handful of machines—all Yamahas. “Every time I’m on the bike, it just makes me happy and excited, like I can conquer the world.”

Van Beek eventually formed her own agency, “Motorcycle Marketing.” She surrounded herself with experts specializing in copywriting, graphic design, SEO, and social media. She has one hard-and-fast rule: Everyone has to ride motorcycles. “It’s a specific language,” she says. “You can just tell when a campaign is written by someone who isn’t a biker. It shows.” Indeed, it does.

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Moms are the best advice-givers. Wyoming native Brady McLean once dated a woman from a multi-generational motorcycle family. “Her mom is the first one that I can ever remember saying, ‘Go fast, don’t die,’” he recalls. McLean took that message to heart and ultimately founded a lifestyle apparel brand by the same name dedicated to “the culture and community that inspired our existence.”

Emboldened by the roads he and his friends call home, McLean helps spearhead the “DevilStone Run,” an annual motorcycle ride through the Equality State. The four-day trip begins at Devil's Tower, in the northeast corner of Wyoming, passes through Yellowstone—the world’s first national park—and concludes in Jackson Hole at the base of the Grand Tetons.

Asked to name the most rewarding aspect of building “Go Fast, Don’t Die,” or any of his other businesses, McLean doesn’t hesitate or mince words. “It’s a million percent—no question, no close second—the people,” he says. “Whatever industry you’re in, whatever business you run, you should be saying, ‘How can I make my community’s life better?’”

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Vanessa Ruck is a self-proclaimed “go-getter, a chase-your-dreams kind of girl.” Her path to motorcycling came in a roundabout way: on the heels of a devastating bicycle accident that required seven surgeries and put the adventure-lover out of action for most of a decade. During her recovery, Ruck decided that life-changing event would not dictate her future.

In the eight years since Ruck began riding motorcycles, she has completed some of the most challenging off-road races in the world. “A lot of people see the sort of riding and racing that I’ve been doing and think I’ve been riding since I was a teeny tot,” she says. That late start aside, motorcycling has unlocked an all-new and often-unexpected world for “the girl on a bike.”

When she isn’t riding one of her several motorcycles, Ruck is a passionate and engaging motivational speaker, focusing on mental health and helping others make empowered decisions. “Life is really short,” she says, “and it’s absolutely incredible what we can achieve if we put our minds to it.” Want to know how to turn doom and gloom into drive and inspiration? Just ask Vanessa Ruck.

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