In our last episode, we talked about some of the challenges facing the consumer goods market, particularly within manufacturing. Harnessing the power of social media, consumers are now the drivers of change. In order to meet those ever changing needs, the manufacturing industry must find innovative ways to keep up if they want to remain relevant to the consumer. To achieve this, we need solutions and technologies which cater towards the needs of each unique market. Today we’re talking to leading industry experts about how we can create individual and sustainable solutions for customers. In this follow up to Episode 1, we circle back with Suzanne Kopcha who is responsible for industry strategy for consumer products, and Alastair Orchard, one of the first people who defined the company's digital enterprise portfolio. Some Questions I Ask: How does digitalization unlock the solutions to these challenges that consumer product manufacturers face? (1:08) Is digitalization a sustainable choice? (5:01) What options does a manufacturer have when it comes to manufacturing a product while also finding the most efficient way to do so (9:29) How do you work with these companies so they can adopt these digital solutions to their best advantage? (16:14) In This Episode, You Will Learn: How customers react to seeing the digital simulation (3:24) A product specific example of the digitization process (7:48) Why the question of “manufacturability” is so important (8:20) Why Fixed Manufacturing routes are so inflexible (13:22) Why individual product markers are important to consumers (14:55) Connect with Suzanne Kopcha: Linkedin Thought Leadership Women in Leadership Symposium Connect with Alastair Orchard: Linkedin Youtube: Trusted Traceability PLM Webinar Hosted on Acast. See acast.com/privacy for more information.