"India is the Fastest Growing Podcast Market in the World” was the key highlight of our guest Graham Brown. He is Host of the Asia Tech Podcast & CEO of Pikkal & Co - an Award-Winning Podcast Agency. His work has been featured in the Financial Times, The Wall Street Journal and he has worked with McKinsey, UTI Investment Bank, AirAsia, Vodafone, UNICEF, and many more. Visit https://www.grahamdbrown.com to know more about him.

Some of the key points of our interaction were: - Spotify will soon become the Google of Sound - Weekly podcast listenership will cross 1 billion in 2021 - Podcast is part of the mainstream marketing in many countries such as US, it will take 1-2 years for India to reach where US is now - Youth Population, Diversity and Impact of COVID allowed people to connect virtually and are the prominent reasons for the growth of Podcast market in India. - Brands such as Ford and UTI Investment Bank have already started leveraging podcast in their marketing activities Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm

Happy to share the latest episode of the podcast which is a case study of How Branzio Watches increased its online sales from 6 figures to 8 figures. The guest for the show was Ronnie Teja, Founder & Digital Marketer at Branzio Watches. He owns and operates a thriving ECommerce company that sells watches and related accessories across 15 websites, including Branzio.com.Some of the key highlights of this episode are:- Regular interaction with customers and keeping them delighted helps in retaining them for a long run- Acquiring websites that rank among the top google searches and also supplement your core business.- 5 years ago, businesses needed 6-8 touchpoints to be converted as a customer which has now increased to 18 touchpoints today- E-commerce industry should not focus on giving discounts, as in the end you will mostly end up making losses

Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan?Fill the Form today - https://bit.ly/DMG-GuestForm

You will be amazed to know that there are around 12 Different Digital Marketing Techniques that businesses and marketers can use based on their objectives.

Most of them have their specific objectives and are used by brands in 1 or the other form. Watch this podcast to learn more about them and where to use them. They are:

1. Social Media Marketing

2. Paid Advertising or Search Engine Marketing

3. Search Engine Optimization

4. Content Marketing

5. Email Marketing

6. Influencer Marketing

7. Viral Marketing

8. Affiliate Marketing

9. Native Advertising

10. Banner Advertising

11. OTT/CTV Advertising

12. Inbound Marketing