The digital marketing landscape has completely reshaped how startups connect with their audience. Yet, many founders still struggle with the basics of getting their message across effectively.

I’m thrilled to have Jeremy Kagan join in this episode. As the Managing Partner at Textbook Ventures and a seasoned expert in digital marketing, Jeremy brings a wealth of knowledge from his work with startups and his teaching at Columbia Business School and Cornell.

We dive deep into what marketing really entails and why it's crucial for startups to differentiate themselves. We also explore the fine line between marketing and selling, and Jeremy gives practical tips for those overwhelmed by the choices in digital channels.

To hear all of Jeremy’s invaluable insights and tips, make sure to listen to this episode.

Specifically, this episode highlights the following themes:

• The essential role of marketing in startup success
• Different avenues for impactful digital marketing
• Practical advice for overcoming initial marketing challenges

Links from this episode:

• Get to know more about Jeremy Kagan: https://www.linkedin.com/in/jeremykagan
• Digital Marketing: Strategy & Tactics. NEW and UPDATED 3rd Edition.
• https://wessexlearning.com/products/digital-marketing-strategy-tactics-jeremy-kagan-3rd-ed?variant=45182901715202
• Designing the Successful Corporate Accelerator: https://www.amazon.com/Designing-Successful-Corporate-Accelerator-Companies/dp/1119709067
• Learn more about Textbook Ventures: https://www.textbook.vc
• Learn more about Irresistible Company: https://www.irresistible-company.com

Subscribe to the Podcast:

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==== Time Stamps ====

00:00 - Introduction

01:03 - About Jeremy Kagan

04:16 - Digital marketing now emphasizes data and optimization

07:25 - Target specific demographics easily using digital channels

12:31 - Interview customers for content and engagement boost

14:56 - Passion and authenticity are key in sales

18:27 - Authentic influencers drive engagement through influence

20:41 - Pitch startups offering experience, responsibility, and expertise

24:55 - Digital tools