Diary of a Challenger Brand takes you inside the minds of the UK's most innovative entrepreneurs and disruptive brands.

In this inaugural episode, host Katie Gabriel sits down with Joe Seddon, the inspiring founder of Zero Gravity.

Joe shares his remarkable personal journey from a small town in West Yorkshire to Oxford University, where has since developed ‘the social mobility super app’ that powers young people from low-opportunity areas into top universities and careers. On average, Zero Gravity supports 10,000 young people per year and it is looking to scale this significantly.

Joe has not only made the Forbes 30 under 30 list, but the King’s Honours List and Sunday Times Young Power List.

Key takeaways:

1. Why UK universities are not doing enough to support entrepreneurship
2. The unavoidable link between your socio-economic background and the ability to launch and scale a business
3. The value of investing in your brand identity from early on
4. Treat fundraising like… dating?

Want to feature on a future episode? Get in touch: Katie.Gabriel@fleta.ai