Get the most out of your social media strategy with Hannah Acosta, the social media expert and leader of the Ugly Mug Marketing department, who has grown her department by over 340%!

“Social media is our opportunity as small business owners and entrepreneurs to actually engage with our prospective customers and our current customers. It's an opportunity to actually have a back-and-forth conversation.”

In this episode, you’ll learn:

1. What are the benefits of being on social media and why is it essential to have a social media strategy?

2. What are the biggest mistakes people make on social media and how can entrepreneurs leverage their presence to generate leads and achieve results?

3. What are the best methods for engaging with customers on social media and how can entrepreneurs use the latest Instagram tools to optimize their content?

With experience launching over 40 social media campaigns, Hannah is an expert in helping small business owners and entrepreneurs use social media to scale their businesses, generate leads, and achieve results.

In my interview with Hannah, she discusses the importance of having a social media strategy and the top mistakes people make on social media. One of the biggest mistakes is not engaging with other people's accounts, which is essential for brand loyalty and to gain followers. Other mistakes include trying to be on too many platforms and not targeting the right customer avatar. Hannah's advice is to pick a few platforms where your target audience is, and be methodical in engaging with them. With the latest Instagram templates, it is easy to create professional looking content with just an iPhone, and taking shortcuts to save time can help small business owners who are wearing multiple hats.

You can find Hannah at Ugly Mug Marketing

https://www.uglymugmarketing.com/

https://www.instagram.com/uglymugmarketing/