• Dessy Hairis: From Kitchen Bench to Global Swimwear Brand

  • Apr 30 2024
  • Length: 50 mins
  • Podcast

Dessy Hairis: From Kitchen Bench to Global Swimwear Brand

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  • Summary

  • Dessy Hairis, the creative force behind Bydee, started sewing bikinis in high school. She turned her dreams into reality, one stitch at a time, from selling at market stalls to building a multi-million dollar brand with an international customer base. Tune in to learn how Dessy made it happen.
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    0:00 - The Boys are Back!

    00:48 - Welcoming Dessy Hairis

    03:36 - From Mum's Bench to Fashion School

    07:18 - Aussie Market Stall Hustle

    11:47 - Covid and Venturing the US Market

    18:06 - Bydee Babes Club

    18:55 - Sustainable Business Practices

    20:55 - Content is Key

    24:12 - Personal Growth and Leadership

    30:51 - Leveraging Influencer Marketing

    32:43 - What's the Winning Social Media Platform?

    33:25 - Bydee's Customer Base

    38:50 - Advice for Clothing Brands

    40:26 - Building Community as a Brand

    43:10 - What's Next for Bydee?

    47:35 - Outro


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