In this engaging conversation, Darla and Cheryl Clendenon explore the intricacies of running an interior design business, focusing on the importance of transparency in pricing, the value of client relationships, and the need for effective business management. They discuss the challenges designers face in pricing strategies, the significance of educating clients, and the impact of trust on business success. Cheryl shares her insights on leveraging trade programs and the psychology behind pricing, emphasizing the need for designers to position themselves effectively in the market. The conversation highlights the importance of building a sustainable business model while maintaining strong client connections.

A well known designer & writer in the industry & the 2021 Person of the Year from KBB. In Detail Interiors, employs 8 people, has a retail boutique showroom, e-commerce, Candle Studio and Cheryl has been working with Designers and Architects on changing up their business strategy since 2017. Cheryl's approach is from a creative stance-always-, unapologetically honest, and is passionate about helping interior designers and creating attainable success for small businesses.

Today’s Takeaways:

•Designers need to think larger and embrace their business as a real entity.

•Transparency in pricing does not mean revealing every cost breakdown to clients.

•Value pricing is essential; clients should understand the value they receive, not just the cost.

•Building trust with clients is crucial for long-term success.

•Effective management of business costs can prevent financial pitfalls.

•Educating clients about the design process and pricing is key to avoiding misunderstandings.

•Designers should leverage trade programs to improve their margins and offerings.

•Client relationships are foundational; they should feel valued and cared for.

•Understanding the psychology of pricing can help designers position themselves better in the market.

•A sustainable business model requires ongoing analysis and adaptation.

📲CONNECT with Cheryl:

Website: https://www.theinteriordesignparadigm.com

Instagram: https://www.instagram.com/damngooddesigner/?hl=en

Facebook: https://www.facebook.com/groups/smallbusinessthinkbig

YouTube: https://www.youtube.com/@DamnGoodDesigner

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

“Come Back” Book by Claire Fontaine and Mia Fontaine

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com

Facebook: https://www.facebook.com/WingnutSocial/

Twitter: https://twitter.com/wingnutsocial

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

Has your client tasked you with designing a home gym? Have you considered the importance of lighting, temperature, flooring, and how high the ceiling is? Today's guest, Chris Howell, is the founder and owner of SPX Gym Design. He has lots of great insight on creating bespoke wellness environments for high-end homes and hospitality groups. Stay tuned!

Chris is the founder and owner of SPX Gym Design, a company that has been transforming spaces since 2017. SPX Gym Design fuses interior design with custom gym equipment, creating bespoke wellness environments for high-end homes and hospitality groups. SPX has collaborated with prestigious brands such as Soho House Gyms, 1Hotel, Gurney’s Resorts, Proper Hotels, and C4 Energy. His innovative approach to gym and wellness design has positioned SPX Gym Design as a leader in the space.

***

📲CONNECT with Chris:

Website: https://spxfit.com/

Instagram: instagram.com/spxgymdesign

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

"How to Win Friends and Influence People" by Dale Carnegie

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com

Facebook: https://www.facebook.com/WingnutSocial/

Twitter: https://twitter.com/wingnutsocial

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube

A collaboration between interior designers and architects…seems like a match made in heaven, right? Today’s guest, Gisela Schmoll walks us through the nitty gritty on creating those relationships - and keeping them. Stay tuned!

Gisela Schmoll, a California licensed architect and industrial designer, is the luminary force behind Gisela Schmoll Architect, PC (GSA). With a multifaceted career that spans new residential projects and remodels, product design, and the iconic PalmPilot, Gisela crafts spaces that redefine the boundaries of design. Rooted in collaboration, GSA believes in the transformative power of good design, where the experience of being in a space becomes a profound journey.

***

📲CONNECT with Gisela:

Website: https://www.giselaschmollarchitect.com/

Instagram: https://www.instagram.com/giselaschmoll_architect/

LinkedIn: https://www.linkedin.com/in/gisela-schmoll-architect/

📲CONNECT with Darla:

Instagram: https://www.instagram.com/thedarlapowell

📚Resources & People Mentioned:

Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/

"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971

"The Lord of the Rings" by J. R. R. Tolkien

🏠FOLLOW Wingnut Social:

Website: http://www.wingnutsocial.com

Facebook: https://www.facebook.com/WingnutSocial/

Twitter: https://twitter.com/wingnutsocial

Instagram: https://www.instagram.com/wingnutsocial/

Wingnut Webinars: https://wingnutsocial.com/webinar

🎧SUBSCRIBE to The Wingnut Social Podcast:

Apple Podcasts: https://apple.co/3RJzmtK

Google Podcasts: https://bit.ly/designedongooglepodcasts

TuneIn: https://bit.ly/designedontunein

YouTube: https://bit.ly/designedonyoutube