Decoding Digital Content Marketing - IAB SA

By: IAB SA - Interactive Advertising Bureau South Africa
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  • Summary

  • The Interactive Advertising Bureau (IAB) is an advertising business organisation that develops industry standards, conducts research and provides legal support for the online advertising industry.
    IAB SA - Interactive Advertising Bureau South Africa
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Marketing Economics
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Episodes
  • 06 The Future of Digital Content Marketing

    06 The Future of Digital Content Marketing
    Nov 11 2021
    Host:
    Sarah Browning-de Villiers (Chief Content Officer at Machine_)

    Guests:
    Matt Potter (John Brown Media Group | Chief Content Officer)
    Lebo Lekoma (Sea Monster | Head Client Service)

    For the 6th and final episode of the IAB South Africa Decoding Digital Content Marketing mini-series, we look at where the experts think it's going in, The Future of Digital Content Marketing.

    Digital content expert and host Sarah Browning-de Villiers, Chief Content Officer at Machine, discusses the latest digital content marketing trends and innovations with London based Matt Potter and Cape Town-based Lebogang Lekoma. Matt is the Chief Content Officer at John Brown Media Group while, Lebogang heads up Client Service at Sea Monster, a specialist agency in gamification, animation, AR and VR.

    Listen to the panel discuss new mediums and channels and how you can create digital content that resonates with Gen Z audiences. We also delve into what brands and agencies need to be harnessing to be ahead of the curve and take a look at our cookieless future and the role digital content marketing has in building 1st-party databases. Definition of Digital Content Marketing August 2021 · IAB SA · Connect with Sarah · Connect with Matt · Connect with Lebo · Facebook · Twitter · Instagram
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    56 mins
  • 05 What does digital content marketing success look like?

    05 What does digital content marketing success look like?
    Nov 4 2021
    Demonstrating and proving impact of content marketing down the funnel.

    Host:
    Clare Trafankowska (MD/iProspect)

    Guests:
    Megan Singh (Business Intelligence/New Media)
    Marnus Nieuwoudt (Content/Machine)

    In this episode of the IAB South Africa's Decoding Digital Content Marketing podcast mini-series, you can discover what content marketing success should look like as Clare Trafankowska, Managing Director of iProspect and Vizeum, discusses key content marketing measuring points with New Media Business Intelligence Head, Megan Singh, and Machine Content Officer, Marnus Nieuwoudt.

    For those who are just starting out in content marketing, this podcast episode provides an excellent discussion case about what sort of measurement tools are available for each of the key content marketing performance areas, like search engine optimisation, brand awareness, lead generation and conversion. For those who are experts in the field, you can also gain valuable insight as our expert panel critically explores the best-suited attribution models for accurate analysis and relevant channel attribution, as well as content marketing's role in the gathering and use of first-party data IAB SA DIGITAL CONTENT MARKETING DEFINITIONS JULY 2021 · IAB SA · Connect with Clare · Connect with Megan · Connect with Marnus · The framework of content marketing within a digital marketing landscape. · How purpose can supercharge a brand's content marketing strategy. · Identify your target audience. Create a winning content marketing strategy. · Interactive Advertising Bureau (IAB) South Africa · Facebook · Twitter · Instagram
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    44 mins
  • 04 The Power of Purpose-driven Content Marketing

    04 The Power of Purpose-driven Content Marketing
    Oct 6 2021
    How purpose can supercharge a brand's content marketing strategy.

    Host:
    Zodwa Kumalo (Arena)

    Guests:
    Noxolo Mafu (Creative Lead | BrandStudio 24.com)
    Pride Maunatlala (Founder | ar.che.ty.pal)

    In this episode of IAB South Africa's Decoding Digital Content Marketing mini-series, Noxolo Mafu Creative Lead at BrandStudio 24.com and Pride Maunatlala, Founder of ar.che.ty.pal, talk to host Zodwa Kumalo, Group Native and Branded Content Editor at Arena Holdings about the significant difference between brand storytelling (branded content) and content marketing, powered by a brand.

    The expert panel discusses why we, as humans, connect so intimately with purpose over product and the importance of purpose being authentically aligned to the brand. They also reference global and local best practice examples of brilliantly executed purpose-driven content marketing which highlights added-value content, led with purpose, that drives results and share their thoughts on 2021 trends that have seen audiences seeking purpose amidst the global pandemic and an increase in social awareness amongst consumers. IAB SA Digital Content Marketing Definitions July 2021 · IAB South Africa · Working With Purpose | Lisa McLeod | TEDxCentennialParkWomen · Silence Is NOT An Option - Ben and Jerry's on Black Lives Matter · PEP's Lay-By Buddy Initiative · Connect with Noxolo · Connect with Pride · Connect with Zodwa · Interactive Advertising Bureau (IAB) South Africa · Facebook · Twitter · Instagram
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    47 mins

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