Send us a Text Message.

In this episode of Decentralized Opportunity, Wyatt and Tanner sit down with Gaby Cardenas, founder and CEO of The Colibri Collective, a dynamic marketing agency that specializes in empowering underrepresented communities. Gaby shares her journey from being a radio sales manager to founding The Colibri Collective, and how she has built a firm that not only delivers top-notch marketing strategies but also prioritizes social impact.

Gaby dives deep into the challenges and rewards of working with diverse communities, particularly in the context of advocacy and electoral campaigns. She discusses the importance of understanding your target audience, the necessity of a well-thought-out marketing budget, and the role of cultural sensitivity in crafting effective campaigns.

Listeners will gain insights into the intricacies of awareness campaigns, the value of transparency in marketing, and how Gaby's personal values have shaped her business. This episode is packed with valuable lessons for entrepreneurs, marketers, and anyone interested in using business as a force for good.

Key Summaries:

• The Colibri Collective specializes in culturally sensitive marketing, particularly for underrepresented communities.
• Gaby emphasizes the importance of a strong marketing budget and knowing your audience.
• Awareness campaigns can be effective when paired with proper research and strategic planning.
• Gaby's commitment to social impact drives the work of The Colibri Collective, making a difference in the communities they serve.

Memorable Quotes:

• "We always want to be trendsetters, not trend followers." — Gaby Cardenas
• "Marketing is not just about selling; it's about understanding and connecting with your audience." — Gaby Cardenas
• "Your work has to show and you have to show up on time because there's always going to be a bigger firm." — Wyatt Carson

Resources:

• Gaby Cardenas on LinkedIn: Gaby Cardenas
• The Colibri Collective: The Colibri Collective Website
• The Colibri Collective on LinkedIn: The Colibri Collective LinkedIn

Into music by dreamscape369
https://www.youtube.com/@dreamscape369/featured
https://www.instagram.com/dreamscape369/

Like, Share, Subscribe, and Follow the Decentralized Opportunity podcast on Facebook, Youtube, LinkedIn, and of course, your favorite podcast provider.

Facebook: https://tinyurl.com/3bc72vb9
YouTube: https://www.youtube.com/@decentralizedopportunity/videos
LinkedIn: https://www.linkedin.com/company/decentralizedopportunity/
Website: www.deop.ai

Send us a Text Message.

The state of esports is currently struggling, with many companies facing financial difficulties. The traditional model of building a league around a single game and relying on sponsorships and ticket sales is no longer sustainable. Ultimate Endgamerz League (UEL) has taken a different approach by creating a league around gaming as a whole, incorporating five competitive genres. They change the games every six months and prioritize the gamer experience. UEL has gained popularity among players and developers, with 95% of their revenue coming from developers. The unique structure of UEL's competitions keeps players engaged and allows for the discovery of new games. The conversation with Titus Walker, the CEO of UEL Esports, covered various topics related to the growth and impact of esports. The main themes include the unique and engaging format of UEL Esports, the journey from the first competition to the current state of the organization, customer acquisition strategies, community engagement, diversity in esports, partnerships and collaborations, and future trends in the industry.

Memorable Quotes
"Esports is definitely in a winter, but gaming isn't going anywhere." - Titus Walker
"We created a league around gaming as a whole, not just a single game." - Titus Walker
"Our community is extremely diverse, and diversity is not just shining but truly appreciated here." - Titus Walker

Links
Titus Walker's LinkedIn: https://www.linkedin.com/in/titus-walker/
Ultimate Endgamers League Website: https://ultimateendgamersleague.com/

Into music by dreamscape369
https://www.youtube.com/@dreamscape369/featured
https://www.instagram.com/dreamscape369/

Like, Share, Subscribe, and Follow the Decentralized Opportunity podcast on Facebook, Youtube, LinkedIn, and of course, your favorite podcast provider.

Facebook: https://tinyurl.com/3bc72vb9
YouTube: https://www.youtube.com/@decentralizedopportunity/videos
LinkedIn: https://www.linkedin.com/company/decentralizedopportunity/
Website: www.deop.ai

Send us a Text Message.

In this enlightening episode of the Decentralized Opportunity Podcast, Wyatt and Tanner sit down with Dahlia Attia-King, the founder of Panacea Genetics. Panacea offers a revolutionary at-home genetic exome test that identifies markers for various diseases. Dahlia shares her journey from aspiring doctor to becoming a trailblazer in genetic testing, emphasizing the importance of understanding our genes to proactively manage our health.

Key Summaries:

• Importance of Genetic Testing: Understanding genes can help identify risks for diseases like cancer and cardiovascular issues, allowing individuals to take preventive measures.
• Panacea’s Unique Approach: Unlike other genetic testing companies, Panacea focuses on health-related genes and offers comprehensive testing and clinical guidance.
• Accessibility and Affordability: Dahlia discusses how Panacea has made genetic testing more affordable by working directly with labs and bypassing insurance complexities.
• Privacy Concerns: Addressing common privacy concerns, Dahlia explains the legal protections and practical realities of genetic data handling.
• Future of Genetic Testing: The conversation delves into how advancements in technology will make genetic testing even more accessible and impactful.

Memorable Quotes:

• "Your genes are not your destiny; understanding them allows you to take control of your health."
• "The goal is to identify a problem in its very early stages or even before it occurs so you can manage it effectively."
• "Most companies are doing their best to protect genetic data, but it's important to be informed about their policies."

Chapters:

1. 00:00 - Introduction to Dahlia Attia-King and Panacea Genetics
2. 06:12 - The Journey from Aspiring Doctor to Genetic Testing Pioneer
3. 15:45 - The Role of Genetic Testing in Preventive Healthcare
4. 22:30 - Privacy and Legal Considerations in Genetic Testing
5. 30:10 - Making Genetic Testing Accessible and Affordable
6. 37:05 - The Future of Genetic Testing and Its Impact on Healthcare

Links:

• Dahlia Attia-King's LinkedIn
• Panacea Genetics Website

Into music by dreamscape369
https://www.youtube.com/@dreamscape369/featured
https://www.instagram.com/dreamscape369/

Like, Share, Subscribe, and Follow the Decentralized Opportunity podcast on Facebook, Youtube, LinkedIn, and of course, your favorite podcast provider.

Facebook: https://tinyurl.com/3bc72vb9
YouTube: https://www.youtube.com/@decentralizedopportunity/videos
LinkedIn: https://www.linkedin.com/company/decentralizedopportunity/
Website: www.deop.ai