Dear Business Coach

By: Elizabeth Walker
  • Summary

  • Industry Experts, Coaches, and Executive Spotlights with Your Host, Elizabeth Walker Thank you so much for checking out the show, and So glad to have you here! Make a Meaningful Connection with YOUR Audience. Subscribe to email for episodes and events! dearbusinesscoachpodcast.com
    Elizabeth Walker
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Episodes
  • From Silent Corners to Center Stage: Normia Vazquez Scales, Communication Coach (Part 1 of 2)
    Feb 5 2025

    On Communication Coaching and Personal Transformation (Part 1 of 2) In this replay episode from November 2023, the Dear Business Coach podcast features Normia Vazquez Scales, a communication coach whose personal journey from introversion to professional speaking deeply informs her work. Originally aired as the podcast's first live recording, this interview reveals how Scales transformed from a child who practiced radio personalities "privately and in quiet corners" to founding her communication coaching practice. Her experience helping international transferees in Research Triangle Park led her to recognize a widespread challenge she terms "communication insecurity." Scales shares how her mother, a fashion show MC and "quintessential Wordsmith," influenced her development, and recounts pivotal moments like winning her 8th grade class presidency and writing her poem "Inferno." As she puts it, coming from "a place of empathy," she now helps others overcome their own communication barriers, emphasizing that "there's no need to apologize" for language differences. Her approach combines her technical communications education from DePaul University with her lived experience of "sloughing off the layers" of introversion, making her uniquely qualified to help others find their voice. www.dearbusinesscoachpodcast.com/subscribe for your FREE PODCAST MAGAZINE!

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    30 mins
  • Why Subscribe?
    Jan 31 2025

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    1 min
  • Categorically Improving the Industry with CEO Michael Jacobson of French Florist
    Jan 29 2025

    Michael Jacobson, CEO of French Florist, shares his vision for the floral industry by prioritizing both florists and customer experience. He explains how traditional flower delivery services take hefty commissions: "FTD and 1-800-Flowers and Teleflora... take a 30 to 40% commission, which is insane." After dropping these services, Jacobson's shop saw dramatic growth, going "from doing $100,000 in revenue to $10 million in revenue" by reinvesting margins into customer experience. He emphasizes the importance of meaningful details, noting that even their staff uniforms have hidden touches: "on the inside of our collar of our jackets here, there's a little embroidery that says you are loved." Jacobson's approach mirrors luxury brands like Tiffany's, explaining "we position our brand as a premium luxury brand... somebody who doesn't wanna spend their whole entire paycheck on flowers for their partner, they can come into our store, they can buy a $35 wrapped bouquet, and they're still getting a French Florist brand and the French Florist experience."


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    29 mins

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