Dr. Carol Dweck's bestselling book "Mindset" is a favorite of mine and has much to teach fast growing business leaders.

Nathan explains the premise of the book and how learning just one or two simple data tips can help you thrive - if you're willing to grow!

Nathan shares a vulnerable story about the phobia he developed in high school about looking at data - specifically, grades. Don't let this happen to you - data is simply feedback that you can use to get better and increase your profits and productivity!

Good news: You don't need to be a scientist in order to get big value from your data!

It's true that some of the tools have a greater learning curve however there are everyday, free, tools that will show you valuable insights - as long as you take a minute to look at your data.

Data tools are like a flashlight, or even a spotlight for your business. If you know where to look, you can find opportunities and mitigate problems in your business.

Whether or not you use Excel spreadsheets for your data tracking, the tool certainly has come a long way. Nathan shares his history with Excel from being MOUS certified in Excel in the late 90s to the advanced functions and visualization available in Excel today.

If you want to give your brick and mortar business the edge, you will need to track your data. Nathan shares the challenges of growth along with the new skills you can acquire to exploit it!