Hello and welcome to another edition of State of Readiness. I am your host Joseph Paris.

My guest today is Daniel Varroney, President and CEO of Potomac Core; a consultancy specializing in helping trade organizations transform into strategic partner for industry and professions.

I have known Daniel for many years; having first met him when I was a member of the New York City Chapter of the Association for Corporate Growth (ACG) which is an organization of professionals serving the mergers and acquisitions ecosystem and he was its Global CEO.

The main topic of our conversation is the challenges that businesses face today are bigger, faster, and more frequent than in times past.

For your consideration, within just the last six years (since 2016 when President Trump was elected) we have had; tariff and trade wars (friends and adversaries alike), challenges with refugees and managing borders (not just in the States), Brexit, COVID (and everything directly and indirectly associated with it), Russia invasion of Ukraine (and the resultant food and energy disruptions), unacceptably high inflation (and the resultant interest rate hikes), political discourse, and probably several items I missed.

How is a company, industry, or profession to cope? Not to mention influence?

The obvious answer is to form advocacy organizations to act as platforms to consolidate their voice and interests.

Which leads us to his book; “Reimagining Industry Growth” offers readers a blueprint to harnessing the power of leading industry associations as strategic partners. By utilizing those partnerships, business leaders will become able to leverage the collective strength of the supply chain to overcome challenges, address uncertainty, mitigate risks, and position their industries for growth.

An interesting conversation which I am sure you will enjoy.

LinkedIn Profile: https://www.linkedin.com/in/danvarroney/
Company: Potomac Core - Association Consulting
Title: President and CEO
Year Founded: 2012, Arlington Virginia
Company Type: Privately held strategic consultancy that applies research driven strategies to reimagine new growth pathways for Industries and Professions. Our mission is to deliver research guided processes that help Trade Associations transform into Strategic Partners for Industries and Professions. As such, we help transform organizations into the important role of real time business solution providers.