• Damien Sheridan Talks Book Direct | SEO or Die

  • May 5 2022
  • Length: 24 mins
  • Podcast

Damien Sheridan Talks Book Direct | SEO or Die

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  • Destination Changemakers Episode 002 Damien Sheridan - SEO or Die! Go behind the scenes of the Book Direct movement with guest Damien Sheridan. Destination Changemakers know that SEO is a core skill in every algorithm including all search engines, video platforms and social media channels. In this episode we talk about how SEO was “Do or Die” for Damien. We share key insights for properties wanting to un-hitch their wagon from the OTA’s and start generating greater demand (and conversion) from your internal marketing efforts. Timestamps - Dive Directly In! 00:01 Intro - Do Links Still Work for SEO? 03:50 What is Your Role - Tourism or Digital Marketing 05:48 Chicken or the Egg; Which Came First 06:32 DO Breaking Rules and Building Links Work? 07:15 Things Google Hates; BUYING LINKS 08:10 Getting Banned = DIE! 08:23 Biggest Marketing Success Story 10:22 The #1 Direct Booking Channel Revealed (Results NOT Guaranteed) 11:30 Top Social Channel (Hint Twitter Gets the Boot) 13:00 Pinterest vs Instagram Streetfight 13:43 Video Marketing Impact on Direct Bookings 15:20 Mobile Phone Video - The Best Camera is the One You Use 16:45 Biggest Marketing Challenge Right Now 17:46 Destination Marketers Must Have This X Skill Now 19:24 Hospitality Career Advice If You Are Just Starting Out Episode Resources Damian Sheridan | LinkedIn Damian Sheridan I Facebook Damian Sheridan | bookdirect.show Damian Sheridan | thebookdirect.network Grow Together  Have dreams of shifting your own life or leveling up your travel marketing chops?  ! 👉 Become a Destination Changemaker Join our community  Take the guesswork out of travel marketing with Wendy and David’s guided coaching program designed to help you go from the “common sense travel marketing method” to our systematic blueprint to scale your destination in a noisy world. Yes, you can dominate Google! Get advanced travel marketing coaching from two travel marketing experts.  👉Join Travelers Book Direct Club “TBDx Club”  Connect With Us David Tucker I LinkedIn David Tucker I Instagram Wendy Jae I LinkedIn Wendy Jae I Instagram Like this episode? Subscribe to our podcast on iTunes, Spotify, or your favorite podcasting app. Share this with your friends on Instagram or TikTok.
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