• DMO Leader Scott Larson | Insane Amount of Data

  • May 14 2022
  • Length: 19 mins
  • Podcast

DMO Leader Scott Larson | Insane Amount of Data

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  • Summary

  • Destination Changemakers Episode 003 Guest Scott Larson from Visit Laramie talks about DMO Marketing Success Making a good thing... Great! Our next guest started out in the trenches of digital marketing for the vacation rental industry in Colorado. He moved on to work inside one of the top DMO’s in the state - The Steamboat Chamber Resort Association. Visit Laramie Executive Director Scott Larson has completely reimagined this Wyoming brand in a few short years. Previously this Destination Marketing Organization was highly dependent on advertising to drive interest in the area. Today, the destination and website are an organic powerhouse on Google and Social Media. Combined with a complete rebranding of the organization and website, its hard to miss Visit Laramie in the Search Results if you are planning a trip to Wyoming Timestamps - Dive Directly In! 01:20 Intro - Scott Larson On-Ramp 02:40 Marketing and Strategy Lovefest 04:00 Journey from Digital Marketing to Executive Director 05:18 Biggest Marketing Success Story 07:02 Rebranding the Visit Laramie Organization 07:30 Most Important DMO Traffic Driver 08:44 DMO Most Important Social Media Channel 10:15 DMO Biggest Marketing Challenge 11:19 Pandemic Impact on Travel 13:20 Career Advice - Most Important Marketing Skills in the Next 3 Years 15:01 Career Advice - How to get started as a Destination Leader 16:34 Cultivating Passion in a DMO Organizations and Teams Episode Resources Scott Larson | LinkedIn Visit Laramie I www.visitlaramie.org Recent Posts | Wyoming Travel Blog Grow Together  Have dreams of shifting your own life or leveling up your travel marketing chops?  ! 👉 Become a Destination Changemaker Join our community  Take the guesswork out of travel marketing with Wendy and David’s guided coaching program designed to help you go from the “common sense travel marketing method” to our systematic blueprint to scale your destination in a noisy world. Yes, you can dominate Google! Get advanced travel marketing coaching from two travel marketing experts.  👉Join Travelers Book Direct Club “TBDx Club”  Connect With Us or Become a Podcast Guest David Tucker I LinkedIn David Tucker I Instagram Wendy Jae I LinkedIn Wendy Jae I Instagram Like this episode? Subscribe to our podcast on iTunes, Spotify, or your favorite podcasting app. Share this with your friends on Instagram or TikTok.
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