Underneath the noisy narratives of the big election fight between Anthony Albanese and Peter Dutton, there are individual, very tight contests taking place in battleground seats. It’s in these electorates that Australia’s next government could be decided.

Crikey associate editor Cam Wilson and readers’ editor Crystal Andrews reveal how major parties use your personal data in highly-targeted political ads to sway the election result.

Then editor Alisha Rouse and politics reporter Anton Nilsson discuss what’s at play in three key seats: Curtin in Perth, a litmus test for teals and Liberals; Gilmore in NSW, Labor’s most marginal; and the unexpected fight for Berowra, proving there is no such thing as a safe seat.

Read more:

• Parties have a lot of valuable data about you. In fact, they’ve put an actual price on it
• Small-business owners, parents, volunteers: Who are parties micro-targeting this election?
• ‘Predicted Chinese’, ‘predicted Jewish’: Liberals accidentally leave voter-tracking data exposed
• The 2025 election is our most opaque yet because big tech doesn’t want to be held responsible
• Can the 2022 ‘teal’ incumbents ward off their Liberal challengers?
• Could Berowra be in play? Leeser campaign dismisses any turn to teal

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Labor and the Coalition agree with voters: this is the housing election. But despite making headline-grabbing housing policy a focus of their official campaign launches, both parties' plans have been criticised by... pretty much everyone.

Crikey politics editor Bernard Keane and readers editor Crystal Andrews unpack the policy promises, and ask why politicians refuse to address the problem at the heart of Australia’s housing crisis (no, it’s not immigration).

Then editor-in-chief Sophie Black reveals why Crikey is running for parliament alongside 'Crikey for PM' campaign manager, our own Charlie Lewis. Plus, will women, once again, hold the deciding vote on May 3?

Read more:

• Is this the worst election campaign ever?
• Struggling renters are all but invisible this election
• The eye-watering numbers that paint a picture of a journalism industry propped up by real estate cash
• Russia-Indonesia debacle reveals Australia is racist and incompetent in the face of a new global order
• Is Peter Dutton aware that women… can vote?
• Crikey for PM
• Crikey for PM makes a corflute

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Want to share your thoughts on the election? Send an email to letters@crikey.com.au

Get full access to Crikey's election coverage by subscribing for $89 a year: campaigns.crikey.com.au/subscribe

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Crikey’s fearlessly independent journalism is supported by readers — 98% of our revenue comes from our subscribers. We’re not accountable to billionaires; we’re accountable to you.

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Peter Dutton’s flopping, and Labor has surged ahead in the most recent polls. Does this kill the prospect of any kind of minority government?

Crikey politics editor Bernard Keane and readers editor Crystal Andrews discuss why Anthony Albanese’s fortunes appear to have changed so quickly, and if NSW Labor’s response to the historic NSW doctor’s strike is damaging federal Labor’s health credentials.

Despite the polls, our columnist Rachel Withers explains why independents are still the ones to watch, and media reporter Daanyal Saeed reveals the jaw-dropping cost of getting on the campaign bus.

Read more:

• Bernard's controversial article: From the edge of victory to the jaws of defeat, Dutton hits the panic button
• Reader reply: I’m a NSW doctor. Striking is our only option in an unsafe hospital system
• Rachel's columns Forget the Frontbench and Well Hung
• Labor pains: Meet the local independents trying to unseat Labor MPs
• Green shoots: Has the return of Trump given the minor party its mojo back?
• On the campaign trail: How small media players are iced out

Got a tip for us? Contact us on Signal CRIKEY.01 or send a tip here.

Want to share your thoughts on the election? Send an email to letters@crikey.com.au

Get full access to Crikey's election coverage by subscribing for $89 a year: campaigns.crikey.com.au/subscribe

Sign up to Crikey’s free daily newsletter: crikey.com.au/newsletters

Crikey’s fearlessly independent journalism is supported by readers — 98% of our revenue comes from our subscribers. We’re not accountable to billionaires; we’re accountable to you.

Hosted on Acast. See acast.com/privacy for more information.