In this episode of All Hands on Tech, hosts Eilish and Greg explore the dynamic world of tech marketing with Joel Kelly, co-founder of Kelford Inc. They discuss how the rapidly evolving landscape is reshaping the way businesses communicate their value to customers. Joel brings a wealth of knowledge to the table, offering strategies for overcoming one of the most significant challenges in the industry: delivering the right message to the right audience in an impactful way.

The conversation is rich with practical advice, touching on everything from the nuances of content creation and market positioning to the growing influence of AI in shaping marketing strategies.

Throughout the episode, Joel emphasizes the importance of staying consistent and differentiating your brand in a crowded marketplace. He also explores the potential of AI as a tool for enhancing marketing efforts, while cautioning against losing the human touch that makes communication genuine and effective.

This episode is a must-listen for anyone involved in tech marketing or looking to refine their approach in a world where AI and automation are becoming the norm. Joel's insights provide a roadmap for entrepreneurs and marketers alike, helping them to not only navigate but thrive in this new digital era!

Learn more about Kelford Inc.: www.kelfordinc.com
Visit Digital Nova Scotia: digitalnovascotia.com
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*A clarification note from Joel Kelly: "Simon Willison popularized the term “slop” but did not coin it. More information on the term here: https://simonwillison.net/"