• Crack the Code: Boost Your Law Firm's Visibility with SEO Tactics with Kyle Sheldon

  • Nov 15 2024
  • Length: 29 mins
  • Podcast

Crack the Code: Boost Your Law Firm's Visibility with SEO Tactics with Kyle Sheldon

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  • Summary

  • Welcome to episode 253 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kyle Sheldon, co-founder De Facto Digital Consulting. Kyle is a 10-year veteran in the legal marketing field. He co-founded De Facto Digital Consulting with John Schroeder with the objective of bringing transparency and accountability to the industry. What you’ll learn about in this episode:
    1. Why Accountability is Key in Digital Marketing
      • Firms often feel lost when evaluating their marketing performance, relying heavily on reports from vendors.
      • A third-party audit can cut through the confusion and provide a clear picture of what’s really working.
    2. How PPC and SEO Need Hands-On Attention
      • PPC campaigns can easily drain budgets if not actively managed, especially with irrelevant keyword targeting.
      • SEO takes time, especially in competitive markets, and requires a well-executed, keyword-focused strategy to see results.
    3. Why All Marketing Vendors Are Not Created Equal
      • It's tough to know if your marketing agency is delivering real results or just fluffing up reports.
      • Accountability measures ensure your marketing dollars are driving real progress, not just numbers on a page.
    4. How Lead Conversion Starts with Solid Intake
      • Poor intake practices, like failing to follow up on inquiries, can leave potential clients (and profits) on the table.
      • A well-trained, proactive intake team is essential to turn leads into actual clients, maximizing your marketing investment.
    5. Ways Full-Funnel Visibility Drives Success
      • To capture the most leads, firms need to be visible across multiple channels—SEO, PPC, local ads, and organic search.
      • A comprehensive, multi-channel approach gives firms the edge in today’s competitive digital landscape.
    Resources: http://www.defactodigitalconsulting.com/
    https://www.facebook.com/DeFactoDigital
    Twitter: @defacto_digital
    https://www.linkedin.com/in/john-schroeder-b87b3821a/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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