Victoria Sakal is Managing Director for Morning Consult, one of the most interesting and innovative data intelligence companies to emerge over the past few years. She is also author of their Most Trusted Brands 2021 report, which we discuss in this episode. Among other things, we talk about why small businesses get the highest trust ratings, why tech brands score so well, what trust really means, and trends in trust over time. 

Also worth checking out: Morning Consult’s Return to Normal tracking study.

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Theme music courtesy of Tess Stevens, the world's most rocking content strategist.  Thank you Tess!   Follow her on TikTok and Instagram @tessfstevens.  Stream her EP Patient 139 on Spotify, Apple Music, and all major platforms.

Menaka Gopinath is President of the Ipsos Social Media Exchange (North America), and is recognized as one the world’s leading experts on social media listening.  

Among other things, we discuss today’s consumer mindset, the consumer trends that are emerging as The Corona Economy (hopefully) begins transitioning into the post-vaccine economy, and what kinds of brands are thriving at this time (“brands that are living out their purpose, and using that as their compass”).

Menaka can be found on LinkedIn here.  Menaka and the broader Ipsos team have produced excellent thought leadership content on The Corona Economy, including content on vaccine intent, Americans re-emerging, and the Pandemic Wall.

Theme music courtesy of Tess Stevens, the world's most rocking content strategist.  Thank you Tess!   Follow her on TikTok and Instagram @tessfstevens.  Stream her EP Patient 139 on Spotify, Apple Music, and all major platforms.

Randy Wahl is President of M/A/R/C, a leading market research firm. Randy has been conducting consumer research for over twenty years, and he’s consulted for many of the world’s leading brands. 

Among other things, we discuss the latest data and trends related to consumer acceptance of the vaccine, tele-medicine, pet care, and how the post-corona economy is taking shape.

Randy Wahl can be found on LinkedIn here. The M/A/R/C website is here, and the M/A/R/C podcast is here.

Theme music courtesy of Tess Stevens, the world's most rocking content strategist.  Thank you Tess!   Follow her on TikTok and Instagram @tessfstevens.  Stream her EP Patient 139 on Spotify, Apple Music, and all major platforms.