Conscious Style Podcast

By: Elizabeth Joy Stella Hertantyo
  • Summary

  • What will it really take to create a more sustainable and equitable future for fashion? Each week, hosts Elizabeth Joy and Stella Hertantyo interview fashion changemakers — from labor activists to slow fashion entrepreneurs — to explore this very question. Hear about topics like greenwashing, garment worker rights, consumer psychology, secondhand fashion, making the most of your closet, and more. For more, visit consciouslifeandstyle.com and follow @consciousstyle on Instagram.
    2021-23, Conscious Life & Style, LLC
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Episodes
  • 106) Behind the Greenwashing of "Artisan-Made", the Art of Collaboration, and Sustaining Yourself as a Creative with Anjali Purohit
    Nov 19 2024

    When you hear the term artisan-made, what do you think of? Do you assume that it means ethically made? Do you assume it's a certain aesthetic? Is it old-fashioned or contemporary?

    In today's episode, Elizabeth is speaking with Anjali Purohit, founder and creative director of the home and fashion textiles brand Studio Variously to unpack and demystify all things artisan-made.

    Anjali has over 20 years of experience in design, working globally with brands like Pottery Barn and Crate & Barrel. Based in the US for 16 years, she collaborates with artisans in India, Nepal, and Peru to create sustainable, handwoven textiles and home goods.

    Anjali has won multiple design awards and was Eileen Fisher’s 2019 Artist in Residence, and continues to consult and develop ethical, artisan-made collections.

    In this episode, you'll hear Anjali speak to the greenwashing of “artisan-made” goods and what it means for brands and designers to work ethically with artisans. Also in this conversion, the thread of “collaboration” kept coming up in really interesting ways!

    Anjali not only talks about the processes of collaborating with artisans in India, but collaborating with her clients — whether that's retail buyers, interior designers, or end-customers — to see what is truly resonating with them.

    Think of it as an elegant dance balancing the heritage techniques that Variously's artisan partners work with, the physical realities of natural materials and natural dyes, and also what her ideal client actually wants in their home or wardrobe and importantly, is willing to invest in. She is constantly paying attention to what materials and formats people are excited about and willing to pay for.

    This isn't about following every trend, but Anjali has found a beautiful balance of keeping Variously's products relevant while also respecting traditional artisanal practices.

    Anjali has been a Conscious Fashion Collective Member with us, so we've gotten to know her work over the past year and a half, and are so excited for all of you to get to know her work + insights now as well!

    Iif you're also a slow fashion founder looking for community and resources to support you in your professional and business development, you can join us inside of the CFC Membership here: consciousfashion.co/community

    CONNECT WITH ANJALI:

    studiovariously.com

    @studiovariously

    LinkedIn

    STAY IN TOUCH:

    Subscribe to Slow Fashion Saturday

    Join the CFC Membership

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    38 mins
  • 105) The Blueprint for a Successful Circular Fashion Program
    Oct 22 2024

    Is it possible to truly balance financial and environmental sustainability in circularity? This week's guest not only believes that it's possible to do both, but has proven it by architecting one of fashion’s most impactful resale programs, Worn Wear (at Patagonia). In this episode, she's sharing her lessons learned on everything from the type of resale model that could be capable of reducing new production to how we can better engage customers in circularity.

    Our guest Nellie Cohen spent nearly a decade at Patagonia as the architect of the brand’s precedent-setting and award-winning circularity program, Worn Wear. She holds over 15 years of sustainability experience and is widely recognized as a leading figure within the circular economy movement.

    In 2019, she founded her consultancy — Baleen — which is a specialized agency that focuses on circularity design and implementation. Over her career, she has worked with some of the world’s best known brands including Levi’s, Target, lululemon, and DÔEN.

    ***

    This is a recording of a conversation that Stella led with Nellie inside the Conscious Fashion Collective Membership community!

    If you'd like to join in on future conversations like this, access our entire past session library, unlock our value-packed resource hub, and connect with a changemaking community, join us inside the CFC Membership.

    💚 Learn more & join: consciousfashion.co/community

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    50 mins
  • 104) How to Find & Build Slow Fashion Community
    Oct 15 2024

    If you've been feeling discouraged, overwhelmed, or isolated on your sustainable fashion journey, it may be a sign to lean into community. In this episode, get tangible tips and encouragement to find or cultivate your own slow fashion community.

    The second part of this episode features a replay of Elizabeth's interview on the Ecommerce Maven Podcast, where she spoke about building community around your slow fashion business and creating thriving partnerships.

    CONNECT:
    📧 Conscious Fashion Collective Newsletter (stay updated on upcoming events, like founder x freelancer mixers!)

    🌿CFC Membership (private community for sustainable fashion professionals & entrepreneurs)

    💌 Slow Fashion Saturday (free newsletter for slow fashion advocates)

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    1 hr and 2 mins

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