Meet Andy Entwistle CEO of The British Motor Show

Prepare to be taken on a journey of automotive revival, as Andy, a true veteran of the car industry, joins us to recount the adrenaline-fueled adventure of breathing life back into the iconic British Motor Show. Discover how he steered through the unpredictable roadblocks and high-speed turns of reinventing the illustrious event, which vanished in 2008. From securing the legendary name to crafting a show that drove nearly 50,000 fans wild with excitement, Andy's tale is one of passion, perseverance, and the power of four wheels.

Buckle up for an exploration into the challenges that came with the COVID-19 pandemic, throwing a wrench in the gears of event planning. Andy opens up about the momentous decision to hit the brakes and postpone the show, a strategic pit stop that led to a roaring comeback, defying the odds of the industry's pandemic paralysis. We celebrate the event's success, highlighting the last-minute ticket surge that crowned the show a phenomenal spectacle, reinforcing our belief in the magnetic allure of motor events.

As the episode shifts gears, we address the electrifying topic of EVs and their pivotal role in the future of driving. With Andy's insights, we learn how transforming car shows into an immersive playground, where petrol heads and the EV-curious can get hands-on with the latest electric models, is accelerating the shift toward greener wheels. We wrap up pondering the delicate balance between scaling up and keeping the authentic charm of the show, much like tuning a classic car for modern-day performance. It's an episode that drives home the value of innovation, experience, and the timeless love for automobiles.

Shannon, now 31, joined 10 Yetis when she was just 18-years-young and worked her way up through the PR ranks to the helm of the agency. She has previously been awarded accolades such as PR Week’s 30 under 30, The Drum’s UK’s Top 50 Digital Women Under 30 and a place on B2B Marketing’s Top 10 30 under 30 list.

She has led campaigns for the likes of Confused.com, Gocompare, Just Eat, carwow, Totaljobs, WaterAid, Optical Express and Hillarys Blind and is passionate about delivering creative campaigns for brands that drive phenomenal results.

From helping start-ups sky-rocket to success through clever PR tactics, to making a splash with stunts and “hero” content, Shannon shares how things have changed over the years in the world of PR and the impact of digital media and SEO on client and journalist expectations.

10 Yetis works with start-ups right through to global brands on PR, social media, web, design, video and SEO campaigns.

Find out more at www.10yetis.co.uk

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Meet Tara Halliday PhD – Imposter Syndrome Specialist

Ever feel like a fraud at the peak of your success? You're in good company as we unpack the elusive imposter syndrome with our guest expert, Tara, who holds a PhD in the subject. We kick off by peeling back the layers of this psychological pattern, distinguishing it from mere low self-esteem.

Tara enlightens us on how our worth isn't measured by our accolades and how childhood beliefs might be the true culprits behind those nagging doubts.

Join us as we explore why that nagging voice in your head might be more than just a passing worry. We look at the telltale signs of imposter syndrome, from stress responses to perfectionism, and discuss how these internal battles can take a toll on our careers and mental health.

Recognising imposter syndrome is just the beginning; our conversation sheds light on the misconceptions that can lead to isolation and self-sabotage. We discover that acknowledging these feelings is the first step toward overcoming them, and we provide the initial tools to start that journey.