Ekaette Kern is the CEO and Head of Brand Consulting at TENET Consultancy, a strategic communications agency focused on brand storytelling that ignites, inspires, and sparks change across generations. She also serves as the board chair for The A Pledge, an initiative focused on increasing representation and equity in the advertising industry. Here, she discusses the secret “sauce” that sets TENET apart, current DEI challenges in advertising, and her work with the Harlem Globetrotters.

Key Takeaways:

- TENET Consultancy's secret 'sauce'

- Ekaette's work with the Harlem Globetrotters

- How DEI efforts can fall short

Episode Timeline:

1:20 The four-step process for brand transformation

4:15 The “sauce” that sets TENET apart

5:45 Ekaette's work with the Harlem Globetrotters

9:00 How to build strong partner relationships

10:28 How The A Pledge is helping diversity in advertising

13:00 Moving beyond performative DEI actions

15:00 Legal pushback against DEI

16:48 Tangible successes in advertising diversity

18:45 Advice for women in PR and marketing

20:34 Ekaette on thought leadership

This episode’s guest:

• TENET on LinkedIn

• LinkedIn Ekaette Kern

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