In this episode of The Clear the Shelf Podcast, Chris Grant and Chris Racic sit down with Dillon Carter, co-founder of Aura Repricer, to discuss advanced repricing strategies designed specifically for Amazon sellers facing Q4's high demand and intense competition.

Learn how to use AI-driven repricing, optimize sales velocity, and boost your profit margins—all while avoiding common pitfalls that many sellers encounter.

In this episode, Dillon shares exclusive insights, including:

The impact of Q4 demand on repricing and inventory management

How Aura’s Q4 performance dashboard can help you track sales and ROI in real-time

Strategies for balancing sales speed with profitability

Advanced AI-driven repricing tactics that help you get the most out of every listing

Why embracing data-driven decisions can make or break your Q4 success

Whether you’re a new Amazon seller or an experienced pro, this episode is packed with actionable advice to help you maximize profits and scale your business this holiday season.

0:00 - Introduction: Repricing in Q4 with Dylan Carter
2:35 - Understanding the Importance of Q4 for Amazon Sellers
6:20 - Key Challenges of Repricing During High-Demand Seasons
9:15 - Introducing the Q4 Performance Dashboard in Aura
13:40 - Why Q4 Repricing Requires Different Strategies
16:50 - Balancing Sales Velocity and Profit Margins
20:35 - Maximizing Inventory Levels for Q4 Success
23:45 - Dynamic Pricing Models vs. Rule-Based Pricing
27:30 - The Impact of Dynamic Repricing on Buy Box Ownership
31:15 - Common Misconceptions About Repricing in Q4
34:50 - Using Aura’s Maven to Automate Repricing Adjustments
39:25 - Avoiding Over-Pricing and Missed Sales Opportunities
42:00 - How Maven’s AI Helps Balance Profit and Sales Speed
45:30 - Addressing Long-Term Storage Fees and Inventory Management
49:10 - Leveraging Data Insights to Optimize Q4 Repricing
53:20 - Best Practices for Setting Minimum and Maximum Prices
56:15 - Gamifying Q4 Performance Tracking for Sellers
1:00:45 - Mistakes to Avoid in Q4 Repricing
1:05:30 - Preparing for Increased Competition in Q4
1:09:00 - Strategic Inventory Planning for Q4 and Q1 Transition
1:13:15 - Adapting Repricing Strategies Based on Market Trends
1:16:40 - The Role of Data in Modern Repricing Tools
1:20:25 - How Aura Helps Sellers Stay Competitive with AI Insights
1:24:55 - Final Tips for Q4 Optimization and Long-Term Success
1:28:10 - Closing Thoughts on Building a Sustainable Amazon Business

Has your Amazon account been hit with a Section 3 suspension?

🔴 Download the 7-Page Step-by-Step Guide to Getting reinstated FAST: https://cleartheshelf.com/amazon-fba-section-3-suspension-guide/

In this episode of The Clear the Shelf Podcast, Chris Grant and Chris Racic dive into Chris's recent experience with an Amazon Section 3 suspension and how he successfully got his account reinstated. If you're an Amazon seller, this video is a must-watch to avoid common pitfalls and learn exactly how to recover your account and keep your business running.

In this episode, Chris walks through every step he took, from understanding why Amazon suspended his account to submitting documentation and going through Amazon's video verification process. You'll learn the secrets to preparing a solid plan, organizing your documents for easy review, and handling the stressful video verification like a pro.

In this episode, you'll learn:

• What triggers Amazon Section 3 suspensions and how to avoid them

• How to prepare the right documentation to prove your compliance

• The video verification process: What to expect and how to succeed

• How to organize your documents for fast review and account reinstatement

• Tips for writing an effective Plan of Action (POA) that gets results

Timestamps:

0:00 - Introduction to Chris’s Amazon Section 3 Suspension Story 3:10 - What is an Amazon Section 3 Suspension?

5:50 - Breaking Down Amazon’s Terms: Why Suspensions Happen Without Warning

9:15 - Common Triggers for Section 3 Suspensions (Counterfeit, Account Health, etc.)

12:30 - How Amazon Communicates a Section 3 Suspension: What the Email Says

15:45 - First Steps After Receiving a Section 3 Suspension: Stay Calm, Assess

18:30 - Chris’s Initial Reaction and Gathering His Documentation

21:00 - Understanding Amazon’s Request for Invoices and Receipts

24:20 - What Documentation Amazon Typically Asks For During Section 3 Suspensions

27:45 - How to Organize Your Invoices and Proof of Delivery for Amazon

31:10 - Chris’s Experience Preparing Documents and Working with His Suppliers

34:05 - Why Receipts are Acceptable and What Details to Include on Invoices

37:20 - Submitting Supplier Contracts and Payment Confirmations: What Worked

40:45 - Preparing for Amazon’s Video Verification Process

43:30 - Chris’s Video Verification Experience: What Amazon Asked For

46:15 - The Importance of Having Physical and Digital Copies Ready for Verification

49:30 - How to Conduct Yourself Professionally During Amazon Video Verification

52:00 - Why Amazon Requests Business Registration Documents and IDs

55:15 - Steps to Follow After Video Verification: Submitting Final Documents

58:45 - Organizing and Merging All Documents Into a Single PDF for Amazon

1:01:50 - Using Cover Pages and Labels to Guide Amazon Reviewers Through Your Submission

1:05:25 - Chris’s Strategy for Submitting 62 Pages of Documentation: Key Lessons

1:08:40 - Writing a Clear and Effective Plan of Action (POA)

1:12:30 - How Chris Structured His Plan of Action to Address the Suspension

1:15:20 - Explaining the Root Cause in the POA and Offering Preventative Measures

1:18:45 - Detailing Preventative Actions to Avoid Future Suspensions in Your POA

1:22:10 - Follow-Up Steps After Submission: How Long to Wait Before Reaching Out

1:25:30 - Common Mistakes Sellers Make During the Reinstatement Process

1:29:50 - Why Incomplete Documentation Can Delay Your Reinstatement

1:33:10 - How Poorly Organized Submissions Can Hurt Your Case

1:36:25 - How to Handle a Second Request for Information from Amazon

1:39:45 - Chris’s Final Steps to Getting His Amazon Account Reinstated

1:43:00 - Reflecting on the Process: Key Takeaways and Lessons Learned

1:46:30 - Advice for Sellers Facing Section 3 Suspensions in the Future

1:49:50 - Final Thoughts and Chris’s Best Practices for Preventing Suspensions

How did Shannon Jean turn purses and watches into a multi-million dollar resale business?

In this episode of The Clear the Shelf Podcast, Chris Grant, Chris Racic, and guest interviewer Saul dive deep with Shannon Jean into his journey of selling $4M in purses and $8M in watches.

They break down his exact strategies for sourcing profitable products, building supplier relationships, and scaling through multiple platforms like eBay, Poshmark, Mercari, and more.

Follow Shannon Here: https://x.com/ShannonJean

In This Episode, You'll Learn:

• How to build relationships with suppliers and source profitable inventory

• The importance of vetting products before scaling your purchases

• Shannon’s favorite tools like for product research

• Why you should sell on multiple platforms like eBay, Poshmark, and others to maximize profits

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We'd love to hear from you.

What pain points can we solve? What questions do you have?

Who would you like to hear as a guest?

Email us at chris@cleartheshelf.com

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RESOURCES FOR YOU:

🧰 https://www.ClearTheShelf.com (The Blog)

🧰 Keepa Academy - https://www.oachallenge.com/keepa-academy

🧰 OA Challenge - https://www.OAChallenge.com

🧰 Repricer Challenge (Free) - https://cleartheshelf.com/repricer-challenge

🧰 RabbitTrailChallenge (Free) - https://cleartheshelf.com/rabbit-trail-challenge

🧰 revROI Chrome Extension (Free) - https://cleartheshelf.com/revroi-extension

🧰 Goal Tracking Spreadsheet (Free) - https://cleartheshelf.com/goal-tracking

SOFTWARE & SERVICES I USE & RECOMMEND:

✅ IP Alert (Code YT30 to Save $30) - https://entreresource.com/ip-alert-2/

✅ Tactical Arbitrage (Code CLEARTHESHELF for a 10-Day Trial) - https://tacticalarbitrage.com/?frnd=12

✅ Boxem - https://cleartheshelf.com/BoxemLive

✅ AURA Repricer (Code CTS to Save 20% Off Your First 3 Months) - https://goaura.com/cts

✅ RevSeller (Code PRO20 to Save $20) - https://www.revseller.com/32851/258.html

✅ OA Buddy (Code CLEARTHESHELF Saves $20): https://cleartheshelf.com/OA-Buddy

SOCIAL MEDIA LINKS:

🐦 Twitter (Chris Grant): https://twitter.com/cleartheshelf

🐦 Twitter (Chris Racic): https://twitter.com/ChrisRacic

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Timestamps:

0:00 - Introduction to Shannon Jean and the topic of flipping high-end items

2:45 - How Shannon got started with selling $4M worth of handbags

6:20 - Transitioning into the luxury watch market: $8M in sales

9:15 - Building relationships with suppliers and sourcing opportunities

12:40 - The power of networking: Using LinkedIn and social platforms

16:00 - Analyzing deals: "You make your money on the buy side"

19:05 - Mistakes are tuition: Learning from errors in arbitrage

23:50 - Scaling up operations: How Shannon went from small warehouses to larger spaces

27:35 - Navigating auctions and sourcing from liquidation platforms

31:00 - The importance of curiosity and taking calculated risks

35:45 - Shannon’s “purchasing equation” for analyzing inventory deals

40:20 - The value of persistence and consistency in building supplier relationships

44:00 - Understanding liquidation products and vetting suppliers

48:30 - Selling across platforms: Amazon, eBay, Poshmark

52:45 - The transition from an analog to a digital marketplace

57:00 - Setting up systems for arbitrage success

1:01:15 - How to balance risk and reward when scaling your business

1:05:50 - Advice for new sellers: Start small, learn, and scale up

1:10:30 - Closing thoughts and advice for entrepreneurs