• Claritas Marketing Insider Podcast

  • By: Claritas
  • Podcast

Claritas Marketing Insider Podcast cover art

Claritas Marketing Insider Podcast

By: Claritas
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  • Summary

  • Discover Claritas Marketing Optimization Platform
    2024
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Episodes
  • AI-Powered Optimization with Claritas

    AI-Powered Optimization with Claritas
    May 30 2024
    Discover how Claritas Marketing Optimization Platform leverages cutting-edge AI (Clair) and the industry's most powerful identity graph to deliver real-time, personalized customer journeys. Learn how to optimize messaging, channels, and audiences throughout your campaigns for unmatched ROI across audio, video, email, and more. The Claritas Marketing Optimization Platform leverages our unparalleled depth and breadth of data, our unique AI technology (Clair), the industry’s most robust identity graph, and decades of experience and expertise to deliver marketing ROI based on personals, message features, and attribution feedback loop. We provide dynamic, real-time customer experiences that involve targeting specific audiences and delivering tailored messages across a wide array of digital channels and formats — from audio and display to email and CTV/OTT video. The attribution loop consistently fine-tunes messaging, channels, formats, and even audience selection throughout the marketing campaign, ensuring optimal results. Claritas AI-driven Audience Optimization is a sophisticated approach that leverages advanced artificial intelligence (AI) technologies to enhance the effectiveness of marketing campaigns by up to 15% through the analysis of data to identify the optimal audience for your message, then dynamically adjusts targeting throughout your campaign. Our AI creative optimization which uses unsupervised learning to discern how to align different creative and messaging across the consumer journey. This enhances our ability to deliver the most impactful messages across audio, digital, video, and potentially websites, email, text and call centers. Dynamic customer journeys: AI can be used to create dynamic customer journeys that adapt to each customer's individual interactions with the brand. This real-time personalization ensures that customers receive relevant and timely messages at every stage of their journey, fostering stronger relationships and driving brand advocacy. Our AI based media mix optimization builds on audience and message optimization to enhance overall performance of marketing touches.
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    2 mins
Politics & Government
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