Shake Shack’s food speaks for itself, but marketing can help reinforce the qualities that make it special like brisket in the burgers and shakes made with custard, CEO Rob Lynch tells Bloomberg Intelligence. In this episode of the Choppin’ It Up podcast, Lynch sits down with BI’s senior restaurant and foodservice analyst Michael Halen to discuss how changes to the company’s marketing program -- including plans to highlight its premium ingredients, create a strategic calendar for limited-time offers and increase spending -- can boost customer frequency. He also comments on kitchen and operational improvements and his vision for Shake Shack’s loyalty program.

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Guests are very willing to adopt kiosks as a part of their ordering process, and the technology can boost check averages 20% or more for some restaurants, Bite CEO Brandon Barton tells Bloomberg Intelligence. In this episode of the Choppin’ It Up podcast, Barton sits down with BI’s senior restaurant and foodservice analyst Michael Halen to discuss how kiosks are being used for upselling and can ease staffing challenges. He also comments on voice AI, facial recognition and McDonald’s new kiosks that accept cash.

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The US presidential race is between Vice President Kamala Harris, former President Donald Trump and the couch, according to Bloomberg Intelligence senior policy analyst Nathan Dean. In this episode of the Choppin’ It Up podcast, Dean sits down with BI’s senior restaurant and foodservice analyst Michael Halen to discuss why strong voter turnout may help Harris. He also comments on how turnout could decide which party controls the US House of Representatives, why Republicans have an inside track at a Senate majority, tariffs, M&A, price gouging, consumer-facing company regulation, tax reform and why he doesn’t think tips will be made nondeductible.

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