Summary

"Almost everybody will forget what they learned. They'll forget what they're taught. They'll forget everything about what's going on, but they will never forget how you made them feel."

In this episode, I discuss the five levels of listening and how to become a better listener.

The five levels are: ignoring, pretend listening, listening to respond, actually listening, and empathetic listening.

I emphasize the importance of self-awareness and recognizing where you are as a listener.

I explain that empathetic listening, where you truly understand and empathize with the other person's viewpoint, is the highest level of listening.

This level of listening can lead to meaningful relationships, trust-building, and improved sales performance.

Takeaways

• Self-awareness is key to becoming a better listener.
• Empathetic listening, where you truly understand and empathize with the other person's viewpoint, is the highest level of listening.
• Empathetic listening can lead to meaningful relationships and trust-building.
• In sales, empathetic listening can significantly improve performance and build a know, like, and trust factor.

Chapters

00:00 Introduction: The Five Levels of Listening

01:00 Level 1: Ignoring

01:29 Level 2: Pretend Listening

02:28 Level 4: Actually Listening

03:23 Level 5: Empathetic Listening

05:58 The Power of Empathetic Listening

07:48 Conclusion

Summary

In this episode, I talk about one of the biggest flaws in content creation and how it prevents people from being successful.

I emphasize the importance of building a content machine and creating relatable content.

I point out that many marketers forget that they are speaking to human beings looking for solutions to their problems and advise business owners and marketers to be vulnerable and share their struggles to connect with their audience.

They can build trust and establish a strong connection with their customers by being relatable and real.

Takeaways

The number one thing that prevents people from being successful in marketing is trying to be more than they are.

It is important to be relatable and show that you understand your audience's struggles.

People connect with people who are similar to them and who are vulnerable. Sharing your own story and struggles can help build trust and connection with your audience.

Avoid portraying an image of perfection or unattainable success. Instead, be real and human and show that you still have struggles and problems.

Continuously create relatable stories by documenting your experiences and finding teachable moments that can help your audience.

Building the know, like, and trust factor is crucial in marketing. Being relatable and genuine can help establish a strong connection with your customers.

Chapters

00:00 The Biggest Flaw in Content Creation

00:55 The Problem with Marketing and Business Ownership

03:09 Being Vulnerable and Sharing Your Story

04:03 Building Trust and Connection

05:29 Avoiding the Image of Perfection

06:26 Using Stories to Connect with Your Audience

07:49 Continuously Creating Relatable Stories

08:46 Being Real and Human

09:15 Building the Know, Like, and Trust Factor

Summary

In this episode, I discuss common mistakes that prevent success and offer solutions to overcome them.

The main theme revolves around the tendency to bounce from one strategy to another without mastering any.

This behavior leads to a lack of progress and a volatile business.

I emphasize the importance of focusing on one strategy and consistently testing and tweaking it.

Takeaways

• Avoid bouncing from strategy to strategy and focus on mastering one.
• Incremental progress leads to motivation and long-term success.
• Beware of addiction to hope and manipulation in the coaching industry.
• Manage your day by consistently generating leads and working on them.
• Find a strategy that works for you and stick to it.

Chapters

00:00 Common Mistakes

01:17 Bouncing from Strategy to Strategy

03:06 Addiction to Hope and Volatility

04:31 Manipulation and Focusing on What Works

05:18 Managing Your Day and Consistency

06:44 Avoiding Manipulation and Finding Your Strategy