In this first episode of the third season, host Charlene Norman delves into the emotional struggles such as reticence, frustration, and guilt faced by individuals and small businesses who operate in the green space.

Charlene offers three big ideas with which listeners can better navigate the challenges of maintaining sustainable practices while ensuring financial viability in a capitalist world.

1. Identifying Core Values

• Why It Matters: Your values are your compass. They guide your business decisions and interactions.
• Takeaway: Reflect on your personal beliefs and translate them into your business practices. What’s non-negotiable for you? Integrity? Compassion? Write them down and let them steer your ship.

2. Understanding Your Personal Operating System

• Why It Matters: Self-awareness is your secret weapon. Your unique approach shapes your business model.
• Takeaway: Embrace your personal operating system. Understand your motivations and decision-making processes. Create a business that reflects your values and vision, not just industry norms.

3. incremental Sustainability

• Why It Matters: Sustainability doesn’t have to be all or nothing. Small steps can lead to big changes.
• Takeaway: Focus on specific areas where you can easily integrate sustainable practices. Build your "success muscle" one step at a time.

This episode is packed with practical advice and heartfelt insights to help you balance your commitment to the planet with the need to stay profitable. Whether you're an individual or a small business owner, these tips will help you navigate the complexities of sustainability without feeling overwhelmed.

The 5Cs podcast, book and community are about shining a light on a better path. Think of it as a global village of business people giving Planet Earth a hand up. You can find Charlene Norman on LinkedIn and here. Consider subscribing for more thoughts from the 5Cs on Substack.