• Can 1st Party Data Save Digital Advertising?

  • Sep 20 2023
  • Length: 25 mins
  • Podcast

Can 1st Party Data Save Digital Advertising?

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  • Summary

  • With the demise of the cookie monster and the supreme reign of a few internet giants, a lot of brands placed their bets on building first party data. Is that really the way of the future, and can brands sustainably grow without a strong 1st party data strategy anymore?
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