In this episode of Call It RevOps, Raja Walia and Akande Davis dive into the traits, skills, and strategies that separate good RevOps leaders from truly great ones. From mastering cross-functional collaboration to leveraging data-driven decision-making, they explore actionable steps to elevate your leadership in Revenue Operations. Whether you’re just stepping into a RevOps role or looking to level up your game, this episode offers valuable insights, practical tips, and a dose of inspiration. Don’t miss this engaging conversation packed with advice to help you become the RevOps leader your team and organization need.

When it comes to marketing attribution, we often focus on point-in-time metrics—those tied to specific models like WU, full path, or custom frameworks. These models can help us allocate revenue to certain activities, like webinars or campaigns, but there's a catch: 👉 They're short-term snapshots. What happens when the webinar you’re measuring isn’t repeated year after year? Or when your campaigns shift focus? These fluctuations make forecasting—something every leader cares deeply about—an enormous challenge. In this episode of Call it RevOps with Raja Walia and Kelsey White, we look into how true, long-term growth and scalability efforts demand more!

Is Revenue Operations, or RevOps, just a trend or does it have staying power? The reality is that revenue operations has always existed but it lived under a different name or a few different areas of a business. Not until recently has revenue operations fell into a very specific category, that is ironically very broad.

In this episode, we look at the realities of what makes RevOps a trend but also the staying power behind the strategy that drives it.