In this episode I talk with Lizzie Mulherin, an experienced copywriter, brand strategist, and founder of Create Your Living on Substack. Lizzie has worked with top brands like Red Bull, Afterpay, and David Jones, and she’s here to share how she leverages Substack to build an audience, earn recurring income, and offer unique content. If you’ve ever thought about using Substack to amplify your writing business, this episode is for you.

In this episode, we talk about:

• What Substack is and why it’s valuable:

• • Gain a clear understanding of how Substack works and why it can be an excellent platform for writers

  • Learn the differences between Substack and traditional blogging or newsletter platforms, and how to utilise its unique features

• Monetising on Substack:

• • Discover strategies for building a subscription-based income on Substack, including how to structure payment tiers

  • Learn about setting up content behind a paywall, and balancing free and paid content to attract and retain subscribers

• Attracting readers and growing your audience:

• • Explore actionable tips for building a loyal subscriber base, from leveraging social media to using Substack’s internal promotion tools like “Notes”

  • Learn how to use cross-promotions with other creators on Substack to expand your reach

• Creating engaging, consistent content:

• • Understand how to choose compelling topics, structure posts, and find your unique voice to create content that resonates

  • Gain insights into creating a content schedule that fits your workload and keeps readers engaged

• Personal branding and storytelling:

• • Learn how to build a personal brand that attracts your ideal audience, using storytelling and a consistent tone of voice

  • Discover Lizzie’s approach to sharing personal anecdotes to connect deeply with readers and build community

Read the show notes

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