• CEO Tufan Erginbilgiç on reinventing Rolls-Royce

  • Nov 8 2024
  • Length: 26 mins
  • Podcast

CEO Tufan Erginbilgiç on reinventing Rolls-Royce

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  • Summary

  • Since Tufan Erginbilgiç took the helm of the iconic brand, its share price has surged. Profits have more than doubled. How he did it is a case study in the art of corporate transformation. In conversation with McKinsey senior partner Michael Birshan.

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