• Building Relationships That Sell: A Guide to DM Conversations

  • Jan 31 2025
  • Length: 35 mins
  • Podcast

Building Relationships That Sell: A Guide to DM Conversations

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  • Summary

  • In this episode, I break down the key strategies for turning DM conversations into high-ticket sales without being pushy or salesy. I introduce the Queen Framework, a powerful method that helps you qualify leads, build trust, and close deals naturally. You’ll learn how to create meaningful connections, nurture prospects, and use conversations as a tool for collaboration, learning, and sales success.

    In this episode, we discuss:
    • [00:08] Introduction: Why DMs are the most powerful tool for building real sales relationships.
    • [00:36] The three essential steps: Create an offer, generate opt-ins, and qualify leads.
    • [01:33] Why DMs should be treated as relationship builders, not just a sales tool.
    • [02:31] The importance of having concurrent DM conversations and scaling outreach.
    • [03:53] How proactive outreach and inbound DMs both contribute to sales success.
    • [05:47] Using typing like you talk to make DMs feel personal and engaging.
    • [07:05] The role of emojis in setting the tone of your conversation.
    • [08:32] Finding conversation opportunities through polls, comments, and social engagement.
    • [09:21] The automation vs. personal follow-up strategy for better lead nurturing.
    • [13:31] How to start a natural and engaging DM conversation without sounding scripted.
    • [15:25] The Queen Framework explained:
      • Q (Qualify): Ask the right questions to assess where they are in their journey.
      • U (Understand): Show empathy and acknowledge their challenges.
      • E (Encourage): Provide motivation and share a success path.
      • E (Educate): Give them a useful insight without solving everything for free.
      • N (Next Step): Guide them toward booking a call or making a purchase.
    • [23:54] How to smoothly transition from a value-driven conversation to making an offer.
    • [28:33] When to pivot to the sale and how to present it naturally.
    • [30:26] The importance of permission-based selling and why dropping links too soon kills sales.
    • [31:49] The follow-up process: Why persistence is key to closing deals.


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