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In this episode of the Product Agility Podcast, Ben sits down with Evgeniy Kharam, author and communication expert, to discuss the underrated art of clear communication and its role in building influence. Drawing on his experience in technical sales and cybersecurity, Evgeniy shares why “soft” skills are anything but soft, and how mastering them can help leaders connect, engage, and drive impact. If you’ve ever struggled to make your ideas stick or felt nervous presenting to a crowd, this episode is packed with insights to help you feel more confident and effective.

Key Takeaways:

• Turning Fear into Excitement: How recognising the difference between fear and excitement can make presentations feel manageable—and even enjoyable.
• Curiosity as a Core Skill: Why maintaining a mindset of curiosity leads to better questions, stronger connections, and a more engaging presence.
• Communicating with Clarity: Simple strategies to cut through jargon and ensure your message lands with any audience.
• Breathing and Visualisation Techniques: Practical tools to calm your nerves, increase focus, and improve your presentation flow.

Practical Tools & Methods:

Box Breathing: A breathing exercise to help you relax, stay centred, and communicate with ease.

Building Rapport with “Hooks”: How to find common ground quickly and make authentic connections with anyone.

Quotable Moments:

"Communication isn’t about what you say; it’s about what others understand."
"Empathy isn’t just a ‘soft’ skill—it’s essential to making ideas resonate."

Links and Resources:

Connect with Evgeniy on LinkedIn: https://www.linkedin.com/in/ekharam/

For more on Evgeniy’s work, visit his website at https://www.softskillstech.ca/

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

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Ben Maynard

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Product Agility Podcast

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Listen & Share On Spotify & iTunes

• Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56
• iTunes - https://apple.co/3YvTX8p

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