• Building Culture…or Advertising: Which Is Most Effective?

  • Jan 6 2025
  • Length: 22 mins
  • Podcast

Building Culture…or Advertising: Which Is Most Effective?

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  • Summary

  • On this week’s episode of The Professional Noticer, Andy Andrews explores a fascinating question: Which is more effective—building an extraordinary culture or spending millions on advertising?

    What you’ll learn:

    • Why a remarkable culture outshines even the biggest advertising budgets.

    • How companies like Paris Hardware, Fairway Independent Mortgage, and Beck’s Hybrids thrive by prioritizing culture over costly ads.

    • The eye-opening cost of traditional advertising—and why it’s often a penalty for not developing remarkable people.

    Andy also dives into the hard numbers, comparing the staggering advertising budgets of major corporations with the minimal investment required to coach employees toward creating an incredible culture. Hear stories of companies producing billions in revenue without spending a dime on national advertising, and discover why word of mouth—driven by culture—consistently outperforms even the most creative ad campaigns.

    Find more at www.YourCMR.com
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