Sam discusses how storytelling builds community and the importance stories and in-person gatherings play in mobilising a network around a cause, not just educating and informing. Sam talks about the opportunity and time sensitivity of closing the gap between inspiration and action, enabling people to make a positive impact and contribute to collective missions when they are moved by different stories. Jayda and Sam also talk about how seeing the tangible impact of your actions is crucial to motivating people to get involved, as well as coming up with more interesting and creative calls to actions. Sam dives into finding joy and lightness in activism and not just sacrifice, and how for Sam, building a social component to WaterBear and their campaigns and focusing on the intersection of entertainment and impact is crucial to achieve this. Sam also shares with Jayda the challenging sides of building a company, and the personal impact pushing yourself for something you are so passionate about can have on your mental health, along with the changes to lifestyle he’s made and recommendations for how people in impact can become more resilient and prioritize self-care.

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Sam Sutaria is the CEO of WaterBear, the Certified B Corp community storytelling network entertaining people into action. Through award-winning storytelling, curating opportunities to take collective action, and building a global community, WaterBear is defining a new category in media at the intersection of the environment and culture. And the best part? The stories we tell are available at any time, on any device, for free.

Prior to helping found WaterBear, Sam was the GM of The European Nature Trust (TENT) and trained with the BBC’s Natural History Unit in Bristol. Sam also sits on the Board of the London Breeze Film Festival and Aegean Film Festival.

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