Build Your Own Business

By: Andrew Ford
  • Summary

  • Andrew Ford is a corporate escapee turned entrepreneur. After years working in large global businesses and assembling a mountain of knowledge in the digital, marketing and branding areas, he decided to follow his heart and launch his own consulting business Social Star. Now he helps other successful corporate employees develop their own passion businesses using his e-ttraction model of marketing. In the Build Your Own Business show, Andrew interviews ordinary people who have left a job they hate to run a business they love. What worked, what didn't and the nitty gritty details of how to start a business based on your knowledge and passion.
    2017 - Andrew Ford
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Episodes
  • BYOB39 - The journey from athlete and architect to business owner helping to transform lives
    Jun 6 2019

    Nicholas de Castella joins us in this episode to talk about his journey from being an employee to owning and managing several businesses including being a Master Life Coach. Nicholas has spent the last 28 years working with the healing power of the breath, mindfulness and body awareness, travelling the globe. His goal is to teach mature people practical, emotional intelligence to find their passion and live it.

     

    What is covered in this episode: 

    • Background on the work Nicholas does today.
    • His first paying job.
    • How running has helped him improve his life and performance at school.
    • What led him to his work on personal growth.
    • The 4 levels we exist on.
    • Why Nicholas decided to study and understand emotions better.
    • How to find out if someone is accredited in Breathwork.
    • The benefits of verbalizing and crystallizing your intent.
    • Being in touch with yourself to access the flow stage.
    • 3 sources of intelligence.
    • The future for his business.
    • Biggest challenges in the way of growth.
    • Nicholas shares his knowledge on money, business and marketing.
    • One piece of advice Nicholas can give to people planning to leave their job.
    • Where happiness comes from.

     

    Links:

    1-Day Workshop

    Nicholas de Castella Website

    Breathwork Website

    EQ Website

    Nicholas de Castella Facebook Page

    Nicholas de Castella YouTube

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    54 mins
  • BYOB38 - Social Star four step simple sales process for information professionals
    May 23 2019

    For corporate escapees or small businesses, increasing sales and revenue and getting money into your business is something that we want to achieve. In this episode, I share with you the learnings I’ve had from training over 100 people on how to do sales and marketing as a solopreneur. I developed this and call it the E-ttraction Sales Model. I start off with defining sales and e-ttraction. I then give you a breakdown of the 4 steps of the E-ttraction Sales Process, explain what you need to do in these steps and give you examples you can learn from. You will also learn about the volume you need to be successful and some sales techniques that you can use throughout the process.

     

    You can download the template and diagram here: https://www.socialstar.com.au/ettraction-templates

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    24 mins
  • BYOB 37 - Lessons on recruiting, exiting and managing staff from the master
    May 9 2019

    Colin Barr of Barr McIntosh Advisory joins us in this episode to talk about interviews, recruitment and how to find the right people for businesses. He takes the guesswork out of recruitment. He has over 30 years of experience and offers completely impartial, insider, expert advice to help you reach your greatest career goals.

    Barr McIntosh is an Australian Search and Advisory Firm who has provided recruitment solutions to complex assignments to various business industries in Australia

     

    What is covered in this episode: 

    • Colin’s background and business.
    • The story on his first job, his stint in the Navy and the other jobs he took.
    • Are the skills of people innate or honed?
    • Standing out to get hired.
    • How to handle job interviews.
    • Picking the right people for the job.
    • Andrew and Colin share their stories on their experiences interviewing potential team members.
    • The inaccuracy of standardized tests.
    • Andrew shares his process of finding candidates.
    • Colin shares one interesting question he asks in interviews.
    • Knowing more about candidates through interviews.
    • Top 3 tips for writing your resume.
    • Can you do what you love as an employee or is that only achieved when you have your own business?
    • The advantages of and things to think about having your own business versus working from corporate.
    • Colin's advice for listeners.

     

    Links:

    Colin Barr Website

    Colin Barr LinkedIn

    Barr McIntosh Advisory Website

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    46 mins

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