Build Your Authority

By: Adam Witty
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  • Summary

  • Are you ready to become a thought leader in your field and make a profound impact on the world? Join best-selling author and entrepreneur, Adam Witty, the founder of Advantage Media, for a deep dive into how to build a strong leadership brand and establish yourself as an authority in your industry.

    If you're ready to move from success to significance by taking your career to the next level, this podcast is for you. Go on a transformative journey that will empower you to become the influential thought leader you are destined to be. Build a future where trust, authenticity, and knowledge reign supreme with the Build Your Authority Podcast.
    Advantage Media
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Economics Leadership Social Sciences
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Episodes
  • From Unique Value to Target Audience: Mastering Personal Branding

    From Unique Value to Target Audience: Mastering Personal Branding
    Nov 21 2024
    In this episode of Build Your Authority, Adam and Joe delve into the crucial topic of personal branding with special guest Natalie Mazzarella, VP of Media Services at Advantage Media. Discover why personal branding has become essential for entrepreneurs, CEOs, and leaders in today's business landscape, and learn strategies for identifying your unique value proposition and target audience.


    Natalie shares her expertise on the multidimensional approach to building a personal brand, emphasizing the importance of authenticity and consistency across all platforms.
    The discussion covers how to measure success in personal branding efforts and adapt to changing landscapes, recognizing that personal brands are living, breathing entities that evolve over time. Whether you're just starting your personal branding journey or looking to refine your existing brand, this episode provides valuable insights and actionable strategies to establish yourself as an authority in your industry. Join us for a deep dive into the world of personal branding and learn how to leverage your unique voice to build trust, influence, and success in your field.
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    31 mins
  • Storytelling and Authenticity in Luxury Marketing with Greg Rohl

    Storytelling and Authenticity in Luxury Marketing with Greg Rohl
    Nov 14 2024
    Adam and Joe explore the world of luxury marketing with expert Greg Rohl, known for the high-end plumbing fixture company House of Rohl. Greg shares insights on marketing to affluent customers, emphasizing the importance of storytelling, authenticity, and understanding the psychology behind luxury purchases.


    The discussion delves into how authority marketing and luxury marketing intersect, highlighting the power of education-based marketing in justifying premium prices. Adam and Greg also explore the concept of "authentic luxury" and how it differentiates products in a competitive market. The episode offers valuable lessons for entrepreneurs looking to position their products or services in the luxury market while building their own authority.
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    42 mins
  • Leverage PR to Boost Your Visibility as an Industry Expert

    Leverage PR to Boost Your Visibility as an Industry Expert
    Nov 7 2024
    In this episode of Build Your Authority, Adam and Joe welcome Terry Stanton, Senior PR Manager at Advantage, to explore the crucial role of public relations in building your personal brand and authority. Terry shares invaluable insights on navigating the media landscape, from crafting effective pitches to delivering impactful interviews.


    The discussion covers the importance of starting with smaller publications, balancing your agenda with media interests, and the evolving world of earned, paid, and owned media. Listeners will gain practical tips on becoming great media guests and leveraging PR to enhance their visibility as industry experts.


    The episode also delves into how writing a book can significantly boost your credibility and open new opportunities. Whether you're an entrepreneur, CEO, or aspiring thought leader, this episode offers essential strategies for taking your personal brand to the next level and making a lasting impact in your field.
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    41 mins

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